Beautiful tool, still needs to grow some surveying muscle
May 04, 2016

Beautiful tool, still needs to grow some surveying muscle

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Typeform

We use it across our organization to administer surveys that look and feel good. It's more mobile friendly, which we appreciate, and I like that we can customize it to match our brand identity.


  • Flexible - mobile version looks great, response times are almost that of web, completion rates are just as high
  • Elegant - clean design and interface, especially on the taking aspect. Good customization options.
  • Simple - clean design, drag and drop is relatively easy to use. Easy to send links that track hidden variables, which is great for plugging results back into our interface.


  • Qualitative analysis is not present. Would love to see word clouds or some other qual treatment in
  • Lack of matrix questions/other question types. I get why you do the question groupings, but it's frustrating that I can't do simple radio button responses in a matrix format
  • The logic can take a bit to master the first time
  • They don't calculate NPS correctly in the quickview report - they present NPS as a question type option but calculate the average (which is weird). Would be great to have accurate calculations of this for both NPS and net satisfaction calculations
  • Collaboration permissions are still wonky. Collaborators can't use master-account created design templates? What's up with that? Still not sure if I see the value of having collaborators. Considering downgrading our account and using one master log-in.
  • Better conversion rates on surveys than Google Forms and SurveyMonkey
  • Easy for me to scale surveys across the org. - can check up on them and know that they are using a good tool to send surveys
  • Hard to track data across surveys, wish they had better analytics so I didn't have to do so much of it myself anymore
I actually use all of these services for different purposes.
SurveyMonkey we use for larger panel send surveys (love their Audience capabilities)
Typeform is for medium-length surveys, generally sending via email
Qualaroo is our in-product intercept survey (short-form, largely mult. choice surveys)
Google Forms we use for in-house surveys because it's connected to our Google Business account (easier tracking for internal responses)
Love the design, simple-to-use interface and support they provide (very responsive support!). Great conversion rates, likely thanks to the interface and the possible customizations (down to survey URL and colors, text).

It's less technologically and methodologically robust than I would like - lacking question types, analyses on the backend, and missing integrations that could make it that much better. For example, if you could do triggered email sends from Typeform it would make a WORLD of difference for us to set up automatic survey campaigns.

Typeform Feature Ratings

Survey templates
Not Rated
Custom logo/branding
Changes to live survey
Question design help
Multiple question types
Survey logic flexibility
Response tracking
Data export
Standard reports
Vendor-offered crowdsourcing
Not Rated
Respondent restrictions
Not Rated
Access controls
Not Rated


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