A Content Marketing Manager's Dream
August 08, 2018
A Content Marketing Manager's Dream
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Uberflip
Our marketing, sales, and professional services teams all use Uberflip for different purposes. Marketing uses it to build a comprehensive content library and build personalized landing pages for the 1:1 ads we serve to our target ABM accounts. Our sales team uses it to create targeted content streams (collections of relevant content) for different people and companies they're having conversations with. Our professional services team uses it to organize onboarding content for customers and give them one simple place to access everything they need. We also use Uberflip to report on how people are interacting with our content.
Pros
- Content tagging & organization - It's easy to organize content using tags and automation.
- Marketo integration - We can see how known users in our database are interacting with content on Uberflip. We can also gate content to generate leads.
- Easy to use - It can be challenging to get our sales team to adopt new technology, but Uberflip's ease of use has removed that roadblock.
- Custom stream templates - It's easy to customize the way each stream looks by changing the header text, banner, etc.
- onBrand Design - Uberflip's onBrand team customized our Hub to look like the rest of our website so it's a seamless experience for our website visitors.
Cons
- Hub Design - While the onBrand features are great, I wish there were more options to manually customize the look and feel of our Hub.
- Automation - It's easy to organize content via automation workflows, but there's a lot of opportunity for further automation. For example, I wish content with a specific tag could automatically update to predetermined settings.
- Saves time creating custom landing pages
- More collaboration between marketing and sales
Comments
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