Overall Satisfaction with Uberflip
It is being used by Marketing and Sales, but we are looking to expand. It addresses lead generation, content marketing gaps, and sales enablement.
- Content around Topics/Personas - You can create streams on Uberflip to build content around specific personas or topics, which is key to converting.
- Sales Streams - Building custom streams for sales reps to be able to sell by customer type is pretty sweet.
- Takes time to setup - It takes a few days to understand Uberflip and then a few more to get streams really setup.
- Items don't play across streams with gates - When setting up lead gen gates on items, you cannot setup a gate to work across streams. Basically you have to setup each instance of each item, so it takes time.
- We have only been using since February so we are just starting to get the analytics to start seeing a growth, but engagement is going up overall.