A tool that every marketer and advertising should consider using
August 02, 2021

A tool that every marketer and advertising should consider using

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

New Businesses - $49

Overall Satisfaction with unbounce

Unbounce is primarily used by the marketing teams to create A/B tests for our ad ops team without the need for a long process cycle of creative/design/development. This accelerated ability to create new pages and tests gives our team the ability to be more agile instead of constantly waiting on someone else - especially in advertising where every day is a lot of wasted spend on traffic that could be converting better!
  • Design templates - which means you don't have to be a creative genius or designer to come up with a sexy looking landing page
  • Reasonably priced corporate tier with thousands of conversions
  • New features are being added by the team in order to compete with other landing page optimizers
  • No low tier priced option for small businesses (think those with less than a thousand visitors a month)
  • A lot of the features are in beta
  • The traffic analyzer/optimizer is only available to higher priced tiers
  • Easy page designing
  • Pop-up designer tools and implementation
  • The traffic analyzer which does some of the hard lifting for us!
  • We don't have every A/B test outperform, but that also means we've still found a winner each time
  • On pages that have succeeded a 6% increase in conversions is thousands of dollars more in revenue with no additional ad spend
  • Better on page time and lower bounce rates as well
Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each industry/website.

Do you think unbounce delivers good value for the price?


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Did unbounce live up to sales and marketing promises?


Did implementation of unbounce go as expected?


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Unbounce is perfect for the marketing team of a larger website that doesn't want to want long development cycles or creative team pushback. By making A/B tests seamless, allows quick thinking and thus better KPIs and decision making for overall cost savings.
It doesn't have a ton of features for specific page testing in my experience. Meaning we often use it for full-page tests instead of minor features or pop-ups that would be small tests.

unbounce Feature Ratings

Landing page drag-and-drop editor
Website/landing page preview
Landing page templates
Multi-step forms builder
Triggered pop-ups and banners
Custom thank you pages
Customizable branding
Custom scripts
Not Rated
Landing page A/B testing:
Dynamic page text replacement
Not Rated
Real-time analytics dashboard
SEO tools
Optimization recommendations