Item: unbounce
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Unbounce is primarily used by the marketing teams to create A/B tests for our ad ops team without the need for a long process cycle of creative/design/development. This accelerated ability to create new pages and tests gives our team the ability to be more agile instead of constantly waiting on someone else - especially in advertising where every day is a lot of wasted spend on traffic that could be converting better!

Pros and Cons

Design templates - which means you don't have to be a creative genius or designer to come up with a sexy looking landing page
Reasonably priced corporate tier with thousands of conversions
New features are being added by the team in order to compete with other landing page optimizers

No low tier priced option for small businesses (think those with less than a thousand visitors a month)
A lot of the features are in beta
The traffic analyzer/optimizer is only available to higher priced tiers

Most Important Features

Easy page designing
Pop-up designer tools and implementation
The traffic analyzer which does some of the hard lifting for us!

Return on Investment

We don't have every A/B test outperform, but that also means we've still found a winner each time
On pages that have succeeded a 6% increase in conversions is thousands of dollars more in revenue with no additional ad spend
Better on page time and lower bounce rates as well

Alternatives Considered

Optimizely

Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each industry/website.

Key Insights

Do you think unbounce delivers good value for the price?

Yes

Are you happy with unbounce's feature set?

Yes

Did unbounce live up to sales and marketing promises?

Did implementation of unbounce go as expected?

Would you buy unbounce again?

Yes

Likelihood to Recommend

Unbounce is perfect for the marketing team of a larger website that doesn't want to want long development cycles or creative team pushback. By making A/B tests seamless, allows quick thinking and thus better KPIs and decision making for overall cost savings.
It doesn't have a ton of features for specific page testing in my experience. Meaning we often use it for full-page tests instead of minor features or pop-ups that would be small tests.

A tool that every marketer and advertising should consider using

Software Version

Overall Satisfaction with unbounce