A godsend for marketing campaigns
August 03, 2021
A godsend for marketing campaigns
Score 9 out of 10
Vetted Review
Verified User
Software Version
New Businesses - $49
Overall Satisfaction with unbounce
We were recommended to use Unbounce as a good tool for landing page creation and tracking conversions easily. Our website back in the day could not be easily edited since it was using JavaScript (right now, we switched to WordPress and it's easy to create landing pages quickly), so we needed an easily modifiable site to adapt quickly to the needs of our audience (for example, if we saw that some wording wasn't as good as we would like it to be or found a better fitting picture to illustrate a point, etc.)
Pros
- User-friendly drag-n-drop design
- Convenient templates for those who don't know the tricks of website creation
- Useful conversion tracking tools (which are more extensive and simpler to set up than Google Analytics' goals)
Cons
- Sometimes there was too much flexibility (but I think that was mostly my own issue because I ended up editing more things than I should've) :)
- As the result of too much flexibility (see above), I felt somewhat lost as to what I should focus my attention on at first. This gets easier once you've created at least one Unbounce landing because you have tested everything.
- Otherwise, I enjoyed Unbounce, so it's definitely going on the right direction.
- Quick landing page creation
- Convenient conversion tracking
- Simplicity and yet comprehensiveness of the analytics tools
- We launched several marketing campaigns using Unbounce and it saved us money on developers (since the marketing team could do it)
- Conversion tracking was very helpful and we also did email collection
Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our capabilities to the things we've already had on the website.
With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)
With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)
Do you think unbounce delivers good value for the price?
Yes
Are you happy with unbounce's feature set?
Yes
Did unbounce live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of unbounce go as expected?
Yes
Would you buy unbounce again?
No
Comments
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