A godsend for marketing campaigns
August 03, 2021

A godsend for marketing campaigns

Zee Gimon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

New Businesses - $49

Overall Satisfaction with unbounce

We were recommended to use Unbounce as a good tool for landing page creation and tracking conversions easily. Our website back in the day could not be easily edited since it was using JavaScript (right now, we switched to WordPress and it's easy to create landing pages quickly), so we needed an easily modifiable site to adapt quickly to the needs of our audience (for example, if we saw that some wording wasn't as good as we would like it to be or found a better fitting picture to illustrate a point, etc.)
  • User-friendly drag-n-drop design
  • Convenient templates for those who don't know the tricks of website creation
  • Useful conversion tracking tools (which are more extensive and simpler to set up than Google Analytics' goals)
  • Sometimes there was too much flexibility (but I think that was mostly my own issue because I ended up editing more things than I should've) :)
  • As the result of too much flexibility (see above), I felt somewhat lost as to what I should focus my attention on at first. This gets easier once you've created at least one Unbounce landing because you have tested everything.
  • Otherwise, I enjoyed Unbounce, so it's definitely going on the right direction.
  • Quick landing page creation
  • Convenient conversion tracking
  • Simplicity and yet comprehensiveness of the analytics tools
  • We launched several marketing campaigns using Unbounce and it saved us money on developers (since the marketing team could do it)
  • Conversion tracking was very helpful and we also did email collection
Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our capabilities to the things we've already had on the website.

With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)

Do you think unbounce delivers good value for the price?


Are you happy with unbounce's feature set?


Did unbounce live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of unbounce go as expected?


Would you buy unbounce again?


Unbounce is a great marketing tool when you are launching marketing and advertising campaigns and would like to track the conversions and user behavior in general. It is also very convenient for companies that don't use an easily editable CMS (like WordPress) because it allows to quickly create additional pages for the website.

When you have a website that you can easily add pages to, sometimes Unbounce might be redundant. (Granted, the tracking and conversions etc. is easier to set up in Unbounce than in many other things because that's what it's aimed at.)

unbounce Feature Ratings

Landing page drag-and-drop editor
Website/landing page preview
Landing page templates
Multi-step forms builder
Triggered pop-ups and banners
Custom thank you pages
Customizable branding
Custom scripts
Landing page A/B testing:
Dynamic page text replacement
Real-time analytics dashboard
SEO tools
Optimization recommendations