Union Metrics - An affordable way to report on Twitter trends
December 20, 2018

Union Metrics - An affordable way to report on Twitter trends

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brandwatch

Union Metrics has proved to be a valuable tool to pull snapshot reports of activity related to our company on Twitter, being able to gather data to allow us to see the number of Tweets, potential impressions, sentiment, retweets (RT's), and the top Tweets related to a given subject. While the tool does allow basic information for your owned Instagram and Facebook pages, we use it almost exclusively to report on Twitter.
  • The ability to pull quick and graphically pleasing reports to distribute to your team to gauge the impact of a particular topic on Twitter.
  • The ability to track a number of keywords on Twitter over an extended period of a time.
  • An easy way to find the top contributors related to specific topics.
  • While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
  • Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
  • It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.
  • The ability to quickly report on subjects as they are unrolling in real time.
  • The ability to identify top contributors on a specific topic.
  • The ability to get a high-level idea of sentiment around specific subjects.
Union Metrics is by far the most affordable of the bunch, yet proves to be easier to pull a report than the other platforms we have used/are using. That said, there is little ability to customize these reports, which can at times be a bit of an issue.
It is a fairly powerful and easy-to-use tool at a very affordable price. We use it on a daily basis and get amazing value out of the insights we are able to obtain. The ability to quickly produce and export reports allows us to easily get an idea of how specific conversations are unrolling on Twitter.