Overall Satisfaction with Brandwatch
The marketing department utilizes Union Metrics to help analyze and predict trends on our Twitter account to ensure we are optimizing content and ad spend.
- Analyze
- Concise Reports
- Predict trends
- Exporting of data
- Navigation of menus
- Lack of other social networks
- Higher engagement
- Increased followers
- ROI
- Buffer and Hootsuite Enterprise
As mentioned earlier, Union Metrics is much more comprehensive as opposed to alternative Twitter analytic software like Buffer or Hootsuite. Because they are an official partner, they have access to granular bits of data that allow you to get a solid understanding on how users engage with your content and what content is working.
Evaluating Brandwatch and Competitors
Not Sure - Union Metrics replaced the need to use native Twitter Analytics, Buffer and Hootsuite as sources for understanding how followers interact with our content.
- Product Features
- Product Usability
- Product Reputation
The fact that Union Metrics is the official partner was the main reason for acquisition as it has access to data that most software does not. The data it provides is in real-time and accurate due to the nature of the collection.
I wouldn’t change anything. Union Metrics is top notch and provides the data needed to properly analyze our Twitter account.