Item: UpLead
Rating: 9
Author: Loren Ellis

Overall Satisfaction with UpLead

Use Cases and Deployment Scope

UpLead is a great and comprehensive resource for contact data and integration to a wide variety of internal marketing campaigns. The company was very easy to work with and the support both live and online was easy to access and communicate with. I recommend their services to any organization looking to increase brand awareness and jump start integrated marketing solutions. We have used them for large and small scope direct digital marketing campaigns and direct marketing to specific groups.

Pros and Cons

Pros

Accurate lead data
Great customer service
Excellent tracking of look ups

Cons

Possibly offer a simplified search option based on popular requests - AI driven
Increased data tracking
Offer longer and more comprehensive trial period

Return on Investment

We see an increase in our ability to start conversations with new prospects
Deeper dive into existing customers to identify key contacts

Usability

Simple to use and easy to operate - very comprehensive data structure.

Alternatives Considered

Automatic Email Manager

Easier to use over many competitors. Flexible spending options.

Key Insights

Do you think UpLead delivers good value for the price?

Yes

Are you happy with UpLead's feature set?

Yes

Did UpLead live up to sales and marketing promises?

Yes

Did implementation of UpLead go as expected?

Yes

Would you buy UpLead again?

Yes

Other Software Used

Salesforce Data Cloud, Mailchimp Transactional Email (mandrill), Cvent Event Management

Likelihood to Recommend

Start-up organizations where lead generation via database structure is new. Additionally, established customers seeking to break into a new/focused market based on drill down data. Integration via downloads into CRM and database systems - current integration is strong and works well.

UpLead Feature Ratings

Comments

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UpLead Delivers a Great Service at a Manageable Price