Item: Vidyard
Rating: 8
Author: Nicholas Gaede

Use Cases and Deployment Scope

Our company uses Vidyard for video hosting, sales enablement and metrics. Our platform is connected to Marketo and Salesforce, so it is used primarily by marketing and sales. The main benefit our organization gets from Vidyard is the metrics. We can set performance indicators for individual videos, track their success in reaching these indicators, and make changes if they fail to do so.

Pros and Cons

Account management. Our account manager has been great, with us every step of the way, making adjustments, answering questions etc.
Support. Vidyard's support team is very responsive.
Engagement. Vidyard does a great job engaging with their clients. We feel like they want us to do well.
Player options

Reports. The reports you can export with Vidyard, which would be very useful for internal reporting, are not functional. Some data is not included.

Return on Investment

Lead gen
Increased opps
Better viewer retention

Usability

There are some usability issues, in that the interface is frequently updated, leading to a learning curve with each big update

Alternatives Considered

Wistia

Vidyard is a better option than Wistia due to the support from the company and customizability of the solution. Wistia is cheaper though.

Key Insights

Do you think Vidyard delivers good value for the price?

Yes

Are you happy with Vidyard's feature set?

Yes

Did Vidyard live up to sales and marketing promises?

Yes

Did implementation of Vidyard go as expected?

Yes

Would you buy Vidyard again?

Yes

Other Software Used

Marketo

Likelihood to Recommend

Vidyard is the perfect solution for Marketing departments who run a lot of video campaigns. You can set goals for an individual video, measure that video's success against your goals, and make changes as necessary. The platform is also great with a Salesforce integration, as you can give your sales team easy access to any video they want, so they can engage with leads, clients and contacts.

Vidyard for Sales and Marketing

Overall Satisfaction with Vidyard