How Vidyard Works for Account-Based Marketing
December 20, 2016

How Vidyard Works for Account-Based Marketing

Lauren Patrick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

When we first started using Vidyard in 2015, “ABM” was just a buzzword for the B2B marketing industry. Terminus wanted to go beyond the buzz to truly build a category for ABM. Our CMO, Sangram Vajre, came up with idea for #FlipMyFunnel, flipping the traditional lead-based marketing funnel on its head to take an account-based approach, laser-focusing on best-fit contacts and customers for marketing. With #FlipMyFunnel, we’re adhering to the mantra, “a rising tide lifts all boats” and through various video campaigns are attempting to challenge the status quo of B2B marketing [using Vidyard].
  • Vidyard is able to integrate with pretty much everything. We use it in our Uberflip hub / Resources library for hosting our customer case study videos.
  • The way our #FlipMyFunnel team has been able to grow the community using video is just incredible. They used video to invite contacts to register/attend #FlipMyFunnel events in San Francisco, Atlanta, Austin, and Boston, and each of these events had hundreds of people attend (Austin was the largest with almost 600 attendees). All of the sessions at #FlipMyFunnel events were recorded then replayed as a Virtual Summit [using Vidyard]. The montages from these events are top notch and used to help drive registrations for future #FlipMyFunnel events.
  • Our sales development reps have also started producing their own personalized videos to use in outreach. The proof is literally in the pudding.
  • The one thing I'd like to see Vidyard do differently is reporting at the contact level. Other video marketing platforms can show you who from your database watched each video, down to the minute. We haven't been able to do that just yet.
  • We appreciate everything the Vidyard team has done and are so thankful for our partnership.
Having used Wistia in other MarComm roles, this was by go-to video marketing platform before Vidyard. I liked how Wistia integrated with my marketing automation platform (MAP). I've integrated Wistia with both Hubspot and Pardot and its worked fine, especially for the detail on seeing how long someone who was in our database watched a video. Where Vidyard has Wistia beat is the "player" functionality. I like how you can add multiple videos to one "player".
Check out these links to our content we've published using Vidyard:

Also - here's our Uberflip Resources hub with all the customer case studies we've published using the Vidyard integration.