Item: Vidyard
Rating: 7
Author: Andrew Hsieh

Overall Satisfaction with Vidyard

Use Cases and Deployment Scope

Vidyard is currently used by our marketing department for video hosting and analytics, letting us see exactly where people start and stop watching our videos, as well as how often they click through to watch our videos. This lets us figure out what customer prospects are most interested in, which thus helps us adjust our video strategy and, to a lesser extent, our messaging.

Pros and Cons

Pros

Detailed analytics for start and stop points in video as well as percentage of video watched.
Some purchasable customizations, including personalized videos.
Easy-to-use interface and great customer support.

Cons

Some parts of the UI can be clunky at times, such as ambiguous buttons and taking several clicks to get to what you really want to see.
Marketo integration still needs a bit of work for more complicated processes, but Vidyard seems to have just taken Marketo as a client, which should improve the process.
Native lead gen forms on videos don't support automatic mailing of assets.
Lack of auto-save on some parts of the page; it can be easy to forget to save your progress.

Return on Investment

Improved messaging in video and other mediums due to transparency of viewer interest.
Created new lead channel (video) by implementing Marketo-based lead gen forms at the end of each video.

Other Software Used

Optimizely, Hotjar, Crazy Egg

Likelihood to Recommend

The core purpose of Vidyard, that is, "just" analytics on your videos, is well met by the software and the (admittedly quite amazing) customer service. Just being able to see what videos people watch, and how much of it they actually watch (and/or engage with), and even details like being able to A/B test video splash screens, makes Vidyard already worth it.

Some features are a little less built out, such as their Vidyard Engage (now Viewedit) product, which is a method of sending out customized videos via email that only seems to work on Gmail, and not all email clients. And its current Marketo integration is not particularly efficient (though it's supposed to improve soon), with the native Vidyard lead gen forms being not as robust. However, Vidyard's core product definitely has great potential and I am confident they'll continue to grow and improve.

Comments

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Great analytics with room to grow