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Vidyard for Financial Firms
Updated February 27, 2018

Vidyard for Financial Firms

Mathew Kuehl | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

Lead generation is the core use, where we gate and track video viewing lengths. This also helps us analyze video performance to see what is working and what isn't in videos.
  • Tracking
  • API connecting to SaaS products
  • Analytics
  • Deeper analytics
  • User Interface
  • Helps with tracking ROI of video
Well suited for a robust video strategy.

Vidyard Feature Ratings

7.6
Lead generation
8
Video personalization
9
eCommerce
3
Support for advertisements
Not Rated
Video SEO
8
Integration to Marketing Automation
10
9.0
Integration to Salesforce.com
Not Rated
Integration to Marketo
10
Integration to HubSpot
Not Rated
Integration to Eloqua
8
Integration to LMS
Not Rated
8.0
Video access controls
8
User management
8
Video link sharing
7
Internal video
8
External video
9
8.3
Player customization
9
Embedded videos
7
Video quality / Bandwidth controls
9
Mobile compatibility
Not Rated
7.5
A/B testing
7
Streaming quality reports
Not Rated
Per viewer tracking
7
Per video tracking
9
Video analytics dashboard
7
8.0
On-Demand video
9
Live streaming
Not Rated
Impact of streaming on network
Not Rated
Video upload & format support
9
Video library / File management
6
Video portal
Not Rated
Not Rated
Audience polling
Not Rated
Audience Q&A / Live chat
Not Rated
Video comments
Not Rated

Using Vidyard

5 - Content marketing and marketing operations.
3 - Marketing operations employees, but Vidyard is simple enough to not require a heavy technical background to operate.
  • Posting and hosting videos in a track able way.
  • Looking at video performance overtime and by video.
  • Finding the spots where viewers drop off at heavier rates.
  • We were able to see how different sections of videos perform and where big drop-offs actually occurred on industry standard practices, allowing us to apply new and more effective methods in the industry.
  • We are looking at ways to bring in more channels, and potentially assist in selling.
We are beginning to more fully use the system, and bring in features that we have not seen used by competitors.

Evaluating Vidyard and Competitors

  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
  • Third-party Reviews
For us the biggest part was we wanted to be able to both host and analyze videos. Vidyard allows for both of these, and we are able to API into marketo allowing this channel to feed into the lead journey.
We would have taken a better look at our current position, and looked to see if we were able to have the infrastructure in place to bring immediate gain from bringing on the vendor. We jumped the gun, but have been happy with the selection, although the functionality did define our content strategy a bit more than we would have liked.

Vidyard Implementation

Now that they have fixed how Marketo can read the Vidyard data I would more likely give this a 10, but when I implemented the system the old issue was a bit annoying.
  • Implemented in-house
Change management was minimal - The implementation was so quick and simple that this wasn't needed.
  • The method that Marketo would read the data for tracking/scoring caused some issues. But, there was a release that removed these old issues, and now makes tracking and scoring much easier/transparent.

Vidyard Support

When I run into issues I can find an answer either by my customer success manager or the support desk. I usually get an answer quickly, and if there are still issues they are willing to help me get to a point where the issue no longer persists.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
Need to explain problems multiple times
Yes, we ran into an issue where a comment section was added on our video, so I requested help on solving this, while concurrently running through the in-depth knowledge base. I was able to find the answer, but support also messaged me very quickly with the same answer, and then finding out that I had solved it, they took the time to see if they could help me solve any other issues I may have, which I took full advantage of, and they jumped on that issue as well.