Our team used Viralheat for lead generation. We monitored key words specific to our brand, services, and competitors. Viralheat human intent technology marked potential leads which we were then able to export into our CRM system for sales follow up. This allowed us to tap into the social world for leads we might not have been aware of.
Viralheat is good for businesses with specific marketing, sales and support teams, as it allows social mentions to seamlessly get sent to the proper departments without getting lost in email threads. Be sure to ask how Viralheat would work with your specific business setup. It's helpful to ask for a custom demo.