Great SMM tool for lead generation.
August 28, 2014

Great SMM tool for lead generation.

Cody A Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Viralheat

Our team used Viralheat for lead generation. We monitored key words specific to our brand, services, and competitors. Viralheat human intent technology marked potential leads which we were then able to export into our CRM system for sales follow up. This allowed us to tap into the social world for leads we might not have been aware of.
  • Viralheat marks potential leads based on human language. We were also able to train the tool so that it learns what we consider a lead for the future.
  • Virahlheat integrates with CRM systems so that the marketing team could directly send social mentions into our system with important details or notes.
  • We were able to monitor our competitors and identify users who were unhappy with their services and introduce them to ours.
  • We were able to identify key influencers in the industry and engage with them.
  • It would be great for Viralheat to integrate with more companies outside of SFDC and Sugar CRM.
  • It would be cool to have a sales tab in Viralheat to keep track of leads that have been sent over.
  • Increase lead generation through human intent analysis.
  • Increase employee efficiency between sales, marketing and support.
  • More visibility around the space, our target audience and our place among competitors.
We chose Viralheat because it offered more features and a more powerful monitoring platform.
The setup was painless and they ensured we knew how to use the product.
Viralheat is good for businesses with specific marketing, sales and support teams, as it allows social mentions to seamlessly get sent to the proper departments without getting lost in email threads. Be sure to ask how Viralheat would work with your specific business setup. It's helpful to ask for a custom demo.