Viralheat: A Game Changing Tool For Social Media Management.
October 08, 2014

Viralheat: A Game Changing Tool For Social Media Management.

Jessica Snavely | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Viralheat

Viralheat is used by the Social Media department. It helps manage multiple social media campaigns to allow better optimization along with drive better results.

Pros

  • Simplicity: The software is very easy to use and took very little time to start optimizing my social media campaigns.
  • Set up time: I was up and running in no time. With social media you cannot wait days or weeks to get started. By having a quick start up process, it allowed me to get started ASAP.
  • Reporting: The foundation of all business decisions has been a very tedious process in the past. By using Viralheat, I save time on reporting and have better reports to give more actionable insights.
  • Data: Not only is the reporting awesome, there are many more insights you can get by using the large amount of demographic data that is in the software.

Cons

  • Historical Data: It would be nice if there was a way to pull in historical data. However, as I continue with the software, this becomes less of an issue.
  • Enterprise integration: I would love to see more integration with enterprise softwares.
  • Better customer service in the social media space
  • Better ROI insights on our social media campaigns
  • Better customer service than competing products.
3 - Social Media, Digital Marketing
Viralheat is a great tool, they are continuing to improve and integrate with new tools, which is something I did not see with previous softwares.
The cost is offset by the time savings and the gains in ROI from optimizations. I no longer would want to run a social media campaign with out a tool like Viralheat.
The customer support is far superior than the competing products I have used in the past. This is something that is difficult to vet in the purchase cycle, but after using the competing software and Viralheat, Viralheat's customer service wins hands down. This software is easy to use and easier to set up than competing products. Also, once you are set up, the interface is intuitive, so you can get started sooner.

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