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VWO is the way to go
Updated April 08, 2015

VWO is the way to go

Jeremy Weis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Agency

Overall Satisfaction with Visual Website Optimizer

Trinity Insight uses VWO to implement and conduct A/B/n and Multivariate tests, heat maps and click maps, and geo-targeting initiatives. VWO is utilized by our Engineering Dept. and allows us to help our clients test and target pain points of their website's goal funnels to collect data that will assist them in making more informed decisions about the evolution of their business.
  • Great UI and features available for beginners or advanced developers.
  • Excellent support with great response time.
  • Created by a company that is very forward thinking.
  • Complete integration with Universal Analytics.
  • The positive impact that VWO has had for us has been giving us the ability to take a data-driven approach to improving processes and user experience on our clients websites.
The way that the VWO technology works allows us to test on our clients websites and change presentations of pages without the visitor ever knowing or seeing any elements flash or move. We were unable to achieve that with the Optimizely platform and experienced flickering and flashing of altered elements when the variations of tests were loading.
Heat maps are sometimes challenging as you cannot use a regular expression to collect heat map data across multiple pages. You're only allowed 1 page at a time.

Using Visual Website Optimizer

Trust, reliability, and the comfort of knowing that the VWO team will listen to our feedback and helps us grow our business by hearing our feature requests and working towards improving their platform.

Visual Website Optimizer Implementation