Visual Website Optimizer: Improve Conversion Rates with this Robust Tool

Once it's set up, one of the best features of VWO is that the WYSIWYG editor allows us to make comprehensive revisions to the layout, images and content without needing to get designers or IT involved. Of course, we use these resources on the more important tests, but this flexibility makes the testing process much smoother.

I think that the heatmaps/clickmaps are a very cool feature. VWO gives us the option of collecting clickmap data with every test that that we run. This data is fantastic to have as it shows us what elements on the page are getting the most attention from visitors. We can then adjust these elements in future tests to draw more or less attention, as needed.

Not only does VWO support A/B split tests, multivariate tests and split URL tests, but it also lets us segment the traffic that sees a test by different criteria such as geo location and traffic source. Also, when running tests concurrently, we can prevent visitors that see one test from seeing another. This is a great feature because it allows us to speed up our testing process without skewing results with "cross-over" visits.

The revenue tracking feature is not one that we currently use since our sites are built for lead generation. But I've used this feature with e-commerce sites before and it is very helpful to see the impact on revenue in addition to the impact on conversion rates, especially when your products or services have different price points.

VWO support is outstanding. They have always responded to my questions and requests quickly, and have assisting in helping us solve complicated technical issues.