User Friendly Way to Get Big Gains in Small Changes
June 10, 2014
User Friendly Way to Get Big Gains in Small Changes
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Visual Website Optimizer
Visual Website Optimizer is being used by both our product management and marketing department. Both departments are using it for iterative micro-optimization of public pages (homepage and landing pages) for lead generation. There are future projects that will also test using VWO on our member pages to optimize the purchase flow.
- The test setup interface is VERY user friendly which makes setting up tests and teaching others how to set up tests quick and easy.
- The test results are easy to understand and the cumulative conversion chart helps with determining when data has normalized.
- The test duration calculator has been very helpful in test planning and expectation setting. Sometimes getting a significant result takes longer than we would hope and the test duration calculator helps validate that.
- POST-SEGMENTATION would be so helpful. If there was a way to segment the data after the fact in order to look at segments with significant change rather than flat results, our organization would get many more learnings out of out tests.
- As a frequent A/B tester I know that running a test for 1 day usually isn't going to have confidence and that every day of the week will probably show a different result. So having a test display 99% confidence after 1 day is a bit annoying, since it's too early to tell.
- Better lead conversion
- Better page engagement