User Friendly Way to Get Big Gains in Small Changes
June 10, 2014

User Friendly Way to Get Big Gains in Small Changes

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Visual Website Optimizer

Visual Website Optimizer is being used by both our product management and marketing department. Both departments are using it for iterative micro-optimization of public pages (homepage and landing pages) for lead generation. There are future projects that will also test using VWO on our member pages to optimize the purchase flow.
  • The test setup interface is VERY user friendly which makes setting up tests and teaching others how to set up tests quick and easy.
  • The test results are easy to understand and the cumulative conversion chart helps with determining when data has normalized.
  • The test duration calculator has been very helpful in test planning and expectation setting. Sometimes getting a significant result takes longer than we would hope and the test duration calculator helps validate that.
  • POST-SEGMENTATION would be so helpful. If there was a way to segment the data after the fact in order to look at segments with significant change rather than flat results, our organization would get many more learnings out of out tests.
  • As a frequent A/B tester I know that running a test for 1 day usually isn't going to have confidence and that every day of the week will probably show a different result. So having a test display 99% confidence after 1 day is a bit annoying, since it's too early to tell.
  • Better lead conversion
  • Better page engagement
Both products are very similar but Visual Website Optimizer has a much friendlier interface. Also VWO's capabilities matched our needs slightly better. Monetate had post-segmentation which was very appealing and I wish VWO had that feature.
We are using Visual Website Optimizer more and more and developing a deep value in the platform. If we are able to continuously micro-optimize with VWO then it's a valuable tool to have available to our teams.
Well Suited for:
Images Swaps
Text Changes
Public Pages
Unsegmented pages
Simple pages

Less Appropriate:
Member pages (preview doesn't work if it's a "logged in" page)
Rearranging elements of the page with sliders
Segmented pages
Elements with dynamically populated product.
Elements with hover states