VWO helped me see a 200% increase in conversion rate
August 21, 2018

VWO helped me see a 200% increase in conversion rate

Parth Shrivastava | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.
  • Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
  • VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
  • The targeting options are good too, they give you the liberty to test a different set of audiences as well.
  • There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
  • Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
  • The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
  • We were just going by guts back then. After VWO we have tested each and everything which goes on the website.
  • We have increased our conversion rate by 200% using just the A/B tests.
We have used Optimizely and Unbounce. Optimizely is also a good tool to try out but is little costly for startups. VWO has a plan just for A/B test which fits my need and is within budget. Hence, the best option for me was VWO.
VWO is best suited for running fast and efficient A/B tests. If you are just starting with A/B testing, it is the easiest option out there. VWO is very cost efficient as well. Haven't worked too much to point out the flaws, but responsive tests are something which I am looking forward to.