Item: VWO
Rating: 8
Author: Verified User

Overall Satisfaction with Visual Website Optimizer

Use Cases and Deployment Scope

We primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it.
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings

Pros and Cons

Pros

Intuitive UI
Easy to set up A/B tests
Integration with different tools for more detailed insights

Cons

Testing preview functionality is weak
Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
Support could be faster and take more of a personal approach

Return on Investment

Thanks to user recordings we have smoothed out friction points in the user journey
We increased our offer conversion rate 3% with one A/B test
The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.

Alternatives Considered

Hotjar and Optimizely

VWO is more intuitive to use and with more capable functionalities than Hotjar or Optimizely. VWO provides a broader service than Hotjar or Optimizely by themselves.

Likelihood to Recommend

VWO is suited for most websites - The tool works with classical websites as well as SPAs.
Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.

Comments

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VWO - Easy to use capable tool with some (fixable) lackings