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User Review: "Extra credits for VWO platform"
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Bianca Alexandra Darie profile photo
August 21, 2018

User Review: "Extra credits for VWO platform"

Score 9 out of 101
Vetted Review
Verified User
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Overall Satisfaction with Visual Website Optimizer

Visual Website Optimizer is being used only by the marketing team with a continuous process of website optimization
  • All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
  • A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
  • Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
  • Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
  • Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
  • It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
  • Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.
What's makes the Visual Website Optimizer - Heatmap better than others is the possibility to segment the data of each report you need to create. By using this tool, I have been able to spot the 'low-hanging fruits' that needed to be fixed. It's like an extra layer of how visitors are interacting with your website, and it always gives you insights.
Recordings has a great impact on our organization, as it captures visitor's behavior when interacting with one of our active experiments. VWO recordings offers the possibility to segment the recordings by your needs, from a wide range of segments. This helped us catch some issues that we wouldn't have thought of.
This feature is still under observation. I just started to use it.
Visual Website Optimizer has all the features in one place at a very good price!
It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.