VWO Trial
August 24, 2018

VWO Trial

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Visual Website Optimizer

Currently being used by the IT department to run small to medium scale multi-variant tests with the aim to improve conversion rate of the website
  • Easy to use dashboard/interface
  • Relatively quick/simple to install VWO on site
  • Easy to quickly setup variants
  • Lack of default reporting information - goals have to be specified per campaign
  • In coding view for variants - lack of live preview of changes
  • Return on investment will likely be substantial, but no figures are known at this time
  • 4% increase on conversion rate on Homepage visual navigation test
  • 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process
We have not fully taken advantage of this part of the tool - we currently use Hotjar for our heat mapping
We have not taken advantage of the user recording
We have not currently used the form analysis
AB Tasty, HP Optimost

VWO was far more flexible than HPO, but more complex testing/analytics were performed with HPO. AB Tasty didn't have as nice a dashboard as VWO but did provide better reporting out of the box
Ideal for quick small scale MVTs where simple goals are defined such as revenue. We used VWO to test adding a visual navigation to our homepage which saw a conversion rate increase of nearly 4% which has allowed us to continue the "visual navigation" theme through onto other areas of our website.