VWO Trial
August 24, 2018
VWO Trial
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Visual Website Optimizer
Currently being used by the IT department to run small to medium scale multi-variant tests with the aim to improve conversion rate of the website
- Easy to use dashboard/interface
- Relatively quick/simple to install VWO on site
- Easy to quickly setup variants
- Lack of default reporting information - goals have to be specified per campaign
- In coding view for variants - lack of live preview of changes
- Return on investment will likely be substantial, but no figures are known at this time
- 4% increase on conversion rate on Homepage visual navigation test
- 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process