VWO: Definitley a buy at the price point.
Steve Burg | TrustRadius Reviewer
August 21, 2018

VWO: Definitley a buy at the price point.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Visual Website Optimizer

VWO is currently our base testing application for all things A/B and Multivariate testing. This is both on the WWW and within our web app.

Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.

From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
  • A/B Testing
  • Multivariate Testing
  • Funnel Tracking
  • Ease of implementation on advanced AB tests
  • Goal setup
  • Increased conversion from acquisition to user
  • Decreased points of friction for user base
We generally don't look at the heatmaps. We are more likely to look at the user recording.
We watch this to see where users are getting confused and optimize the design/flow of the platform accordingly.
Not used currently.
Cheaper with all of the essential functionality.
VWO is appropriate for any company looking to engage in advanced testing based on user feedback.