TrustRadius
VWO Review 44 of 73
User Review: "VWO - A Great Value With Limitations"
https://www.trustradius.com/ab-testingVWOUnspecified8.1128101
Brian Joyner profile photo
August 21, 2018

User Review: "VWO - A Great Value With Limitations"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Visual Website Optimizer

VWO is used throughout our company across multiple assets.

We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
  • Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
  • Multi-goal reporting. This is highly valuable and easy to setup.
  • Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.
  • Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
  • Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
  • We've had a very positive ROI.
We haven't used this too much as we've found issues with React and VWO.
We have not used this much as we've had issues with VWO and React.
We've not used this much as we've had issues with React and VWO.
As an early BounceX employee, I am subjectively a believer that the BounceX platform is leagues above VWO.

That being said, for small to medium sized companies, VWO is a fantastic investment when coupled with a good optimization team.

VWO is a much better value than Optimizely. Both share a similar feature set, but VWO is much more attractively priced.
It's great for small to medium size businesses or really any business that needs page load level changes.

Enterprise level and highly mature companies that are at a point where they need real-time behavioral segmentation (user has an item in their cart) are out of luck with VWO.