VWO - A Great Value With Limitations
August 21, 2018
VWO - A Great Value With Limitations
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Visual Website Optimizer
VWO is used throughout our company across multiple assets.
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
- Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
- Multi-goal reporting. This is highly valuable and easy to setup.
- Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.
- Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
- Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
- We've had a very positive ROI.
- BounceX and Optimizely
As an early BounceX employee, I am subjectively a believer that the BounceX platform is leagues above VWO.
That being said, for small to medium sized companies, VWO is a fantastic investment when coupled with a good optimization team.
VWO is a much better value than Optimizely. Both share a similar feature set, but VWO is much more attractively priced.
That being said, for small to medium sized companies, VWO is a fantastic investment when coupled with a good optimization team.
VWO is a much better value than Optimizely. Both share a similar feature set, but VWO is much more attractively priced.