VWO is great for well defined testshttps://www.trustradius.com/ab-testingVWOUnspecified7.71731012019-02-23T20:17:33.190Z
February 23, 2019
VWO is great for well defined tests
Score 9 out of 101
Overall Satisfaction with VWO
We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
- A/B testing is absolutely vital for maximizing ROI and VWO supports this goal well.
I think these capabilities are overhyped and prefer instead to focus on smaller, more research-driven tests than to throw a hundred things at the wall. This is partially because of statistical concerns, and partially because the possible testing space is so large I want to test only business/marketing hypothesizes that are well founded in existing analytics, competitor sites, industry standards, or strong stakeholder intuition.
We tend to hand code the HTML/CSS and do not leverage this feature consistently.
Other options seemed too pricey or too dependent on normal development workflows.