VWO is great for well defined tests
February 23, 2019

VWO is great for well defined tests

Brian Toomey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
  • Rapid deployment of tests outside the normal development cycle.
  • Relatively affordable pricing.
  • Perhaps, streamline multi-device/browser QA process.
  • Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
  • A/B testing is absolutely vital for maximizing ROI and VWO supports this goal well.
I think these capabilities are overhyped and prefer instead to focus on smaller, more research-driven tests than to throw a hundred things at the wall. This is partially because of statistical concerns, and partially because the possible testing space is so large I want to test only business/marketing hypothesizes that are well founded in existing analytics, competitor sites, industry standards, or strong stakeholder intuition.
We've not used this much.
We tend to hand code the HTML/CSS and do not leverage this feature consistently.
Other options seemed too pricey or too dependent on normal development workflows.
It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.