VWO Review from agency perspective
Anonymous | TrustRadius Reviewer
Updated March 01, 2019

VWO Review from agency perspective

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
  • Increased CR for clients.
  • Increase in sales.
  • A better understanding of how users navigate thought the sites.
When using VWO we undertake a thorough process of understanding and auditing the site in question. Thanks to the analysis tools like heat maps and recordings we are able to do so. The funnels are also a feature that provides great insights on bottlenecks. The different tests then allow us to find the best pages and remove as many blockages as possible on the path to conversion.
We use segmenting in order to tailor our tests to specific channels as well as users. As we are a performance agency, we control the traffic that we deliver on the site which then is carefully segmented to tailored tests based on traffic intent. Paid media being different than organic for example.
We do not really use it, as most of our tests involve dynamic content, and therefore we build our tests from scratch.
VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests.
It can be quite tricky to implement tests when you don't know JS.

Using VWO

3 - The people using VWO in our organisation are a CRO manager, a data analyst and the head of data analytics. VWO is being used in the data and analytics department.
2 - In order to support VWO you will need at least, one analytics person to create the hypothesis and the testing plan as well as a developper if you need to create tests that require changing dynamic content.
  • Conversion rate optimisation
  • User experience optimisation
  • Conversion funnel analysis
  • We might use it more to analyse user journeys through a site
VWO is one of the leader in the CRO platform game and we feel it is quite powerful if you know how to develop (JS). It incorporates a lot of interesting features as well as good integrations.

Evaluating VWO and Competitors

  • Price
  • Product Features
  • Product Usability
Usability is for us the most important, we needed a platform that was quite easy to deploy as well as use on a day to day basis. CRO is an iterative process therfore we need the software to be made for it and intgrates all the features needed to conduct test for A to Z.
If I had to do it again I would look more into the way you can create tests and the limitations of the WYSIWYG editors. All the platforms tend do say creating tests is as easy as plug and play but when you look deeper into it, you'll notive that development tends to be involved if you one to create in-depth testing.

VWO Support

Quick Resolution
Good followup
Knowledgeable team
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
Problems left unsolved