Our VWO review
February 22, 2019

Our VWO review

Mark Harding | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.


  • Great customer service and support.
  • Easy to use testing tool.
  • Clear and simple reporting of stats/data.


  • There is a lot to the tool that can add confusion.
  • Lots of guides that sometimes are confusing too.
  • Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
  • VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.
We enquired and looked into using Optimizely and Qubit before deciding on VWO.
All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more expensive for a tool we wanted to trail for a year..that and Optimizely wanted to have a two-year contract and VWO offered a one year contract with a month's trial.
VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.


  • Sathyajith Vijayakumar | TrustRadius Reviewer
    Hi Mark! We are glad that you could quickly find value by using VWO's testing and survey capabilities. We are actively working to improve the user experience and you should soon see changes on that front. Thanks for the feedback on support. We will try to streamline the process in a way that it helps customers better. - Sathyajith from VWO.

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