TrustRadius
VWO Review 15 of 98
"Our VWO review"
https://www.trustradius.com/ab-testingVWOUnspecified7.8170101
Mark Harding profile photo
February 22, 2019

"Our VWO review"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
  • Great customer service and support.
  • Easy to use testing tool.
  • Clear and simple reporting of stats/data.
  • There is a lot to the tool that can add confusion.
  • Lots of guides that sometimes are confusing too.
  • Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
  • VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.
The testing tool works rather well for us within the initial tests we carried out. We MVT the product pages and quickly found ways to optimize these pages for a better conversion. The tool struggles where we had a low volume of traffic, the tool-- and rightly so-- estimated a vast amount of time to come to a conclusion.
Unfortunately, due to the size of our team and per priorities, we use unable to utilize this functionality.
This is a great feature to VWO, as anyone within a team can learn this from a quick demo from someone who has used it, or by simply reading a few of the very detailed guides VWO provide.
We have dev, management, and even PPC and SEO team members who use the WYSIWYG editor.
We enquired and looked into using Optimizely and Qubit before deciding on VWO.
All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more expensive for a tool we wanted to trail for a year..that and Optimizely wanted to have a two-year contract and VWO offered a one year contract with a month's trial.
VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.