Does the basics well for a reasonable price.
March 23, 2016

Does the basics well for a reasonable price.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Web CEO Desktop Suite

Overall Satisfaction with Web CEO

Web CEO is our agency's primary software for tracking rankings for clients. It manages multiple domains pretty well and many keywords and keyword groups. In contrast to other similar reporting tools, it doesn't have a keyword limit which is nice. It also has some good capability to track competitor rankings, which is an important report for clients. The price is also reasonable.
  • It runs quick competitor ranking reports, which our clients love and are useful to our team for strategy and optimization.
  • It manages multiple domains very well, meaning it's easy to swap back and forth among clients, which is vital for agencies.
  • It allows for flexibility in Keyword Profiles and tagging keywords to label groups or prioritized keywords.
  • It's pretty intuitive. A lot of other ranking softwares and SEO softwares can be difficult to understand or figure out reporting. Web CEO is pretty straightforward.
  • Exporting reports from Web CEO to CSV or Excel could use some work in terms of formatting. The reports usually need a lot of tweaking to look right and reuse in other client reporting.
  • We find that Bing rankings are sometimes inaccurate or pick up errors while running.
  • The ability to export historical data and put it on someone's else's Web CEO account would be huge. Sometimes clients transition to other people with a Web CEO account and the data isn't easily transferrable.
  • The positive impact of Web CEO is that it's a platform that does what it needs to in terms of keyword reporting and competitive rankings. That information is invaluable not only to clients but also to agencies as its the basis for their strategies.
  • The amount of ideas and strategies you can come up with based on Web CEO's reporting impacts ROI very positively.
  • Web CEO is also an easy way to have interesting conversations in sales calls and prospect meetings which can lead to new business.
Web CEO stacks up adequately against other basic ranking reporting tools. We ultimately chose Web CEO for its competitive ranking reporting and control over building keyword groups and labeling keyword sets. It also integrates the best into our reporting than other platforms' exports. The up/down added/lost icons in the reporting are easy to understand and digest for our clients.
Web CEO is well suited for agencies and/or small businesses with relatively low amounts of key phrases to track and report on. Additionally, it's a pretty good option for a business not ready to invest in an enterprise SEO software for keyword tracking. Web CEO gets the job done for a fraction of a cost and offers competitive reporting.

Web CEO Feature Ratings

6.5
Keyword analysis
8
Backlink management
3
SERP ranking tracking
7
Competitive analysis
8
Local SEO
6
Mobile SEO
5
Global SEO
5
Multi-domain support
9
Integration with web analytics tools
5