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Use Cases and Deployment Scope

It is being used by the research team and business development team.

Pros and Cons

Collates and tracks media spend information for thousands of companies.
Aggregates media news and announcements into a single place.

With regard to media spending, it is sometimes misleading if the information presented is for the individual brand or the parent company.
I would like to have more customizability of reports when performing searches. For example, the ability to pick specific columns.

Return on Investment

It allows us to create prospecting lists for the sales teams, which results in sales revenue for our company.
Information gleaned from Winmo is used to create compelling pitches for our clients.

Alternatives Considered

Media Radar

Winmo's Adbeat platform is great for industry news and announcements - simpler U/X than MediaRadar.

Likelihood to Recommend

Winmo is a great resource for obtaining general information for companies (revenue, headquarters, etc.). It is also great for prospecting.