Winmo Reviews

18 Ratings
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Score 8.1 out of 100

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Reviews (1-12 of 12)

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April 01, 2021
Christian Banach | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Quickly identify key decision-makers at brands/companies, agencies, and ad-tech companies.
  • Provide relevant and actionable data to better understand prospects.
  • Data is accurate and current.
  • There are some niche business segments where Winmo's data is not as robust.
Read Christian Banach's full review
October 30, 2019
Matthew Bernstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
  • Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
  • Provides key updates for clients, including imminent campaigns and key account changes.
  • Winmo could provide some prospecting triggers, including email notifications when accounts you follow experience contact turnover, new agencies, etc.
  • Winmo could provide some "related companies," based on companies of interest to allow for categorical prospecting.
  • A functionality that would be great would be the ability to export contact info directly to Salesforce
Read Matthew Bernstein's full review
October 30, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
  • Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
  • Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
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October 14, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Collates and tracks media spend information for thousands of companies.
  • Aggregates media news and announcements into a single place.
  • With regard to media spending, it is sometimes misleading if the information presented is for the individual brand or the parent company.
  • I would like to have more customizability of reports when performing searches. For example, the ability to pick specific columns.
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November 28, 2017
Zach Ettelman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
  • Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
  • Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
  • Winmo's contact information is not always accurate.
  • There are a limited amount of verified contacts per company.
  • Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Read Zach Ettelman's full review
September 15, 2017
Kathren Hatayama | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides contact information for companies
  • Keeps up with current trends and vulnerable statuses
  • Easy to navigate.
  • User friendly.
  • Sometimes the information is incorrect
  • With the ever changing industry, sometimes information is out of date
  • Lots of grammatical errors within Winmo's articles (not a big deal, but just a point).
Read Kathren Hatayama's full review
September 14, 2017
Abby Hugdahl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.
  • The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.
  • WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.
  • While the organization of brand contacts is great, sometimes the emails are missing or incorrect. If there was a way to better vet the contact information, that would be very helpful.
  • I find that a lot of smaller brands missing. While the big money spenders are important, in my role I also do outreach to smaller brands. Adding more of these would be helpful!
Read Abby Hugdahl's full review
September 08, 2017
Erik Viager | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use interface and search feature.
  • Winmo Talk community promotes engagement between users, allowing another source for information.
  • Accurate contact information.
  • Insights are often public information.
  • Some companies lack contact details or don't provide contact details for key decision makers.
Read Erik Viager's full review
December 28, 2015
Jeff Brooks | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Lead generation
  • Client access
  • Agency Access
  • Contact details
  • Correct titles
  • Updated contact details
  • Match contacts to their accounts
Read Jeff Brooks's full review
September 11, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Sales Intelligence
  • Contact info
  • List building and importing
  • C-Level Contact info
  • Lower level contact info.
  • Some industries are lacking intelligence.
  • Easier to notify Winmo of incorrect data when applicable.
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September 19, 2017
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great for finding email addresses
  • insider information on agency+brand parntership
  • key personnel moves at agencies and brands
  • Great job linking to and integrating outside info/sources (i.e., iSpot Tv)
  • often times email addresses and titles are wrong/out-of-date
  • Not all people are listed/available
  • not all locations of different agencies are listed. I.e., They may have listings for the Detroit office but not Chicago
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Winmo Scorecard Summary

Feature Scorecard Summary

Advanced search (11)
9.5
Identification of new leads (12)
7.1
List quality (11)
7.6
List upload/download (9)
7.6
Ideal customer targeting (11)
7.6
Load time/data access (12)
8.6
Contact information (12)
9.1
Company information (12)
8.1
Industry information (12)
8.6
Lead qualification process (10)
8.5
Smart lists and recommendations (9)
6.1
Salesforce integration (6)
4.4
Company/business profiles (11)
5.1
Data hygiene (11)
8.1
Automatic data refresh (11)
7.1
Tags (10)
7.6
Filters and segmentation (10)
9.1

What is Winmo?

Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information.  This solution includes personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution.  According to the vendor, its intuitive user interface empowers users to pinpoint opportunities with advanced filters, uncover key decision-makers, and build customized prospect lists. The vendor’s value proposition is that Winmo enables sales and new business professionals to win more business with national brands and agencies.

Winmo Features

Prospecting Features

Has featureAdvanced search
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Has featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Has featureLinkedIn integration
Has featureLoad time/data access

Sales Intelligence Data Standards Features

Has featureContact information
Has featureCompany information
Has featureIndustry information

Data Augmentation & Lead Qualification Features

Has featureLead qualification process
Has featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Has featureNews updates
Has featureProspect tracking/following
Has featureData hygiene
Has featureAutomatic data refresh
Has featureTags
Has featureFilters and segmentation

Winmo Screenshots

Winmo Integrations

Salesforce.com, LinkedIn, MOAT, Coloribus

Winmo Competitors

Data.com, InsideView, Redbooks

Winmo Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Winmo Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Forum/Community

Winmo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, Canada
Supported Languages: English

Frequently Asked Questions

What is Winmo's best feature?

Reviewers rate Advanced search highest, with a score of 9.5.

Who uses Winmo?

The most common users of Winmo are Mid-size Companies from the Marketing & Advertising industry.