Win more with Winmo
October 30, 2019
Win more with Winmo
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Winmo
I work for a media company, and the entire sales department uses Winmo. There are a few different use cases when it comes to Winmo functionality at my company:
- Winmo Edge - used to understand upcoming campaigns and personnel changes at large companies.
- Understanding agency/client relationships and updates to those relationships.
- Finding the correct contacts at target client and agency accounts.
Pros
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
Cons
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
- My book of business more than justified ROI as a user.
- Our entire sales team has used Winmo for 3 years and we have renewed our agreement(s) because we are able to achieve and exceed quarterly revenue targets.
- Hunter, Salesforce.com and Groove
Winmo is a valuable and powerful lead filtering and customer acquisition tool that does some really important things very well and better than other tools: lead filtering and sorting (great advanced search features), client and agency relationship information (very up-to-date information on new agency & client relationships, strong data in terms of including the correct contacts at organizations as well as their proper contact information (emails and phone numbers).
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