Item: Winmo
Rating: 10
Author: Milt McConnell

Overall Satisfaction with Winmo

Use Cases and Deployment Scope

We utilize Winmo to get details on future advertising campaigns. This tool also allows us a deep dive into both advertiser and agency contacts, spending history and keeps us up to date on AOR changes. The daily e-mail updates are invaluable for providing real-time changes. The alert features allow you to be in front of all the changes at both the client and agency. Winmo's research department is really great at tracking down account information that has yet to be added to the system.

Pros and Cons

Pros

real time updates on breaking marketing campaigns
deep dive into agency and account contacts
in depth tracking of historical spending in all media channels

Cons

would love to remove the cap on research requests
create a year end report on marketing spend changes by account
add functionality of searching accounts by media channel

Return on Investment

has been one of our best investments in customer research
helped us stay ahead of our direct competitors
has provided contact information not found elsewhere

Key Insights

Do you think Winmo delivers good value for the price?

Yes

Are you happy with Winmo's feature set?

Yes

Did Winmo live up to sales and marketing promises?

Yes

Did implementation of Winmo go as expected?

Yes

Would you buy Winmo again?

Yes

Other Software Used

NielsenIQ, WideOrbit

Likelihood to Recommend

Winmo has really provided value with the depth of account and agency information. The contact information is so important and they make it easy to find my role, who the decision-makers are. Their tracking of breaking media campaigns is a huge strength that we depend on. Winmo keeps us on top of key verticals.

Winmo Feature Ratings

Comments

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Winmo Wins the Day!