Overall Satisfaction with Wistia
We use Wistia to host a large variety of videos in tandem with YouTube. We get the most use out of Wistia with our promotional videos that we host on our website. They allow us to make strategic changes to our videos moving forward. The entire marketing team of 4 has access to and knows how to use the platform. They have a lot of great learning modules as well.
- Analytics
- Customization
- Education
- Seamless embed across multiple platforms (it's possible, but we've run into some issues needing custom coding)
- Better global dashboard
- Based off data acquired from Wistia we've made changes to our videos and saw an increase in those who click a product link at the end of the video.
- Our videos also take less time to make because we saw shorter videos produced better results for us than longer videos.