How Wrike Saved Our Marketing Team
December 19, 2019

How Wrike Saved Our Marketing Team

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wrike

Wrike is currently being used in the Marketing Department only. We use it to manage all marketing projects, and the company and employee calendar.
  • Tagging is everything. We have a 'space' set up with all of our projects. We then have a second 'space' with multiple folders that are set up to help us manage our work internally. Examples: Folder for 'Marketing Platform' that contains folders we can tag for how we're launching the deliverable/project: Social media, eblast, blog, website, landing page, PPC, print collateral, etc. Only the final launch 'task' inside the project is tagged with a platform type, this is so we can quickly build a 'calendar' for each platform we have to see what days things are getting launched/going live. Folder for 'Marketing Activity' that contains folders we can tag for what type of work needs to be done to make the deliverable/project happen: Graphic Design, Copy, HTML, Pardot/Salesforce Integration, Review, etc. Only the specific 'tasks' inside of the project are tagged with what type of 'activity' it is, this is so we can quickly look at all of the specific types of work we have going on and balance it between team members or outsource. Folder for 'Market' that contains all of our target demographics we can tag. The overall 'project' is tagged with this so we can quickly see a list of all the work we've done for each market. Folder for 'Product' that contains all of our products we can tag: The overall 'project' is tagged with this so we can quickly see a list of all the projects we've done for each product.
  • The Sub Calendar option is amazing! We have multiple calendars and being able to create sub-calendars keeps things simple, clean, and user-friendly. Examples: Event Calendar: This calendar includes sub-calendars for each type of event we have going on: Int'l Tradeshow, National Tradeshow, Regional Tradeshow, Client Event. This info is pulled from how our Projects are initially set up and categorized. Website Calendar: This calendar includes sub-calendars for each of the websites we manage so we can see and track what updates and changes have been made on each website.
  • Gannt Chart: Being able to drag and drop the gannt chart around the calendar is perfect when set up properly.
  • Blueprint: This feature saves us all the time in the world.
  • Reports. The reports could be 'prettier' and less excel/table like. Our VP of marketing would be more likely to drop in on a project and check the status if there were friendlier 'dashboards' etc.
  • Calendar Sync. If we could sync specific calendars to Outlook this would be helpful. Example: Taking a calendar for one of our specific products, and being able to share it with the Product Manager outside of our department so it seamlessly integrates into their outlook without them having to click on an external calendar link that they constantly lose track of.
  • Based on how we have our projects set up. We can quickly pull reports to ensure our workload is still on track with our strategic plan.
Wrike is hands down the winner over online project management tools like Asana or Trello with it's ability to tag, create custom calendars, and create custom reports.
I've never reached out to the Wrike team for support, but they have proactively reached out to our team multiple times to make sure we're okay and don't have any issues or problems.

Do you think Wrike delivers good value for the price?

Yes

Are you happy with Wrike's feature set?

Yes

Did Wrike live up to sales and marketing promises?

Yes

Did implementation of Wrike go as expected?

Yes

Would you buy Wrike again?

Yes

Well suited: Working on creative projects from start to finish—including revisions, etc.
Less appropriate: Quick simple projects/revisions to project where it takes more time to enter the project than execute it.

Wrike Feature Ratings

Task Management
10
Resource Management
9
Gantt Charts
10
Scheduling
10
Workflow Automation
10
Team Collaboration
10
Support for Agile Methodology
10
Support for Waterfall Methodology
10
Document Management
10
Email integration
5
Mobile Access
6
Timesheet Tracking
Not Rated
Budget and Expense Management
Not Rated
Project & financial reporting
Not Rated
Integration with accounting software
Not Rated