Item: Wrike
Rating: 9
Author: Verified User

Overall Satisfaction with Wrike

Use Cases and Deployment Scope

Wrike is used as our comprehensive solution for automating global cross-platform campaign briefs and collaboration with the media agency, creative agency, client team and us as the tech partner. With this process we cover over 50+ countries and dozens of campaign activations per year, some small and some massive like Black Friday. We have also built a custom integration that connects Wrike inputs into Smartly that is very effective.

Pros and Cons

Pros

Scale
Approvals
Integration

Cons

Onboarding new users quickly can be a challenge.

Return on Investment

Speed
Consistency
Scale

Usability

It does what it needs to. Can be challenging to onboard to but features-wise it has everything we need and comparing to not using it the scale of our operation would not work

Key Insights

Do you think Wrike delivers good value for the price?

Not sure

Are you happy with Wrike's feature set?

Yes

Did Wrike live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Wrike go as expected?

I wasn't involved with the implementation phase

Would you buy Wrike again?

Yes

Other Software Used

Smartly, Smartly.io

Likelihood to Recommend

Wrike is in our case well-suited in huge global activations with dozens of markets and teams involved for an advertiser that very much prioritizes brand consistency across the globe. For quick and small local ad-hoc activations going through Wrike is probably not worth the hassle in all scenarios.

Wrike Feature Ratings

Comments

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Solid workflow for global advertising operations management