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Email tracking made simple, and with a few improvements - would be amazing!
January 14, 2014

Email tracking made simple, and with a few improvements - would be amazing!

Vanessa Johnson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Team

Overall Satisfaction

Yesware is used only by me. I use it to track open and reply rates for various sales related emails (namely cold email prospecting). It helps me to determine if the subject lines and/or content of my emails are effective --are people reading? are people responding? why or why not?
  • Yesware is especially easy to use. It's intuitive and doesn't require any special installation.
  • Yesware has very responsive customer service.
  • Yesware recently launched the capability to schedule emails to send automatically at a time in the future.
  • I've experienced challenges with the accuracy of tracking. If people are CC'd on it, it does not accurately track who opened it. At times, it has tracked my opens as recipient opens.
  • I've also experienced challenges with the 'send later' feature. Some emails simply didn't send at the appropriate time and were stuck in my drafts folder. Or- worse - it did send but a copy remained in my drafts folder so I sent duplicate emails to a prospect.
  • In using the templates feature, I noted a sluggish performance (i.e. it would take quite a while for the template to load once I pressed the button).
  • One of the more significant drawbacks was the fact that template metrics (reporting) did not update in real time. There was no historical record or way to see the open rate / reply rate for a specific day - it only showed the aggregate of past 30 days. It also looped in there the open/reply rate for internal emails.
  • If Yesware integrated/synced with Insightly, I'd like it a lot more. This would mean that I'd have a rich history of open/reply metrics for each prospect. Sadly, this functionality is only available with SalesForce.
  • Yesware has helped to take a data-driven approach to email prospecting.
  • The send later feature (when working correctly) significantly improved my efficiency and time management.
  • ToutApp,Banana Tag,Boomerang
I like the product, but due to the limitations I don't love it. I'm curious to revisit other options, particularly in lieu of Yesware's recent price increases (although I'm on a legacy plan). Some of my challenges to be browser related (I'm on an older computer) -- I'll have to see how things go when I receive my new computer. If the glitches (especially with regard to tracking accuracy and send later feature) go away, I'd be much more inclined to renew.
If you're not looking to track unlimited emails, there are similarly priced options that you may want to consider. While this was a few months ago, Yesware was the only email tracking plugin that offered unlimited tracking for the price I wanted to pay. They have recently raised their prices, so I'm not sure if this is still the case. If you need real-time metrics to track open/reply rates across team members, this would likely not be a good fit for you unless they have made improvements in this area.