Overall Satisfaction with Yesware
We use Yesware for our team of account executives and customer success coaches to enable them to set up automated and semi-automated email campaigns. On top of that, they send a lot of 'one off' emails to stay in touch with their prospects and customers. It allows them to track prospect/customer engagement and to see which email templates get the best open, reply and click rates.
- Ease of use
- Detailed analytics of customer/prospect engagement with your emails
- Great for A/B testing of subject lines & templates
- Not as advanced as some other solutions in this space
- No bi-directional sync of contact/lead status in Salesforce
- Increased efficiency of sales reps - they can track which prospects are opening their emails and prioritise follow-up and engagement
- Customer success coaches now know which customers are really engaged and which ones need a bit more nurturing or a different approach