Yesware - no fuzz! Easy to use & stable
Dries Lamont | TrustRadius Reviewer
September 20, 2017

Yesware - no fuzz! Easy to use & stable

Score 8 out of 10
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Overall Satisfaction with Yesware

We use Yesware for our team of account executives and customer success coaches to enable them to set up automated and semi-automated email campaigns. On top of that, they send a lot of 'one off' emails to stay in touch with their prospects and customers. It allows them to track prospect/customer engagement and to see which email templates get the best open, reply and click rates.
  • Ease of use
  • Detailed analytics of customer/prospect engagement with your emails
  • Great for A/B testing of subject lines & templates
  • Not as advanced as some other solutions in this space
  • No bi-directional sync of contact/lead status in Salesforce
  • Increased efficiency of sales reps - they can track which prospects are opening their emails and prioritise follow-up and engagement
  • Customer success coaches now know which customers are really engaged and which ones need a bit more nurturing or a different approach
Yesware's main benefit versus the 3 other apps that we use/have used are the ease of use and stability - it performs well while not overloading users with a ton of options.
  • Team analytics
  • Individual user analytics
  • Comparing email templates (open rates, click rates, response rates)
  • Prospect engagement

These reports do what they promise and help us identify best practices and points of improvement.
Scenarios where Yesware is well suited: for Account executives & customer success coaches who want an easy to use platform to send, schedule & track emails + easily set-up a short outbound campaign. It's great for people that don't want to spend a lot of time to set up such campaigns.

Scenarios where Yesware is less suited: for hard-core outbound prospecting teams - SDRs who have to work through hundreds of leads a month might prefer some more 'advanced' solutions with more options/bells and whistles.