TrustRadius
Yesware - no fuzz! Easy to use & stable
https://www.trustradius.com/sales-email-trackingYeswareUnspecified8.2118101
Dries Lamont profile photo
September 20, 2017

Yesware - no fuzz! Easy to use & stable

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Yesware

We use Yesware for our team of account executives and customer success coaches to enable them to set up automated and semi-automated email campaigns. On top of that, they send a lot of 'one off' emails to stay in touch with their prospects and customers. It allows them to track prospect/customer engagement and to see which email templates get the best open, reply and click rates.
  • Ease of use
  • Detailed analytics of customer/prospect engagement with your emails
  • Great for A/B testing of subject lines & templates
  • Not as advanced as some other solutions in this space
  • No bi-directional sync of contact/lead status in Salesforce
  • Increased efficiency of sales reps - they can track which prospects are opening their emails and prioritise follow-up and engagement
  • Customer success coaches now know which customers are really engaged and which ones need a bit more nurturing or a different approach
Yesware's main benefit versus the 3 other apps that we use/have used are the ease of use and stability - it performs well while not overloading users with a ton of options.
  • Team analytics
  • Individual user analytics
  • Comparing email templates (open rates, click rates, response rates)
  • Prospect engagement

These reports do what they promise and help us identify best practices and points of improvement.
Scenarios where Yesware is well suited: for Account executives & customer success coaches who want an easy to use platform to send, schedule & track emails + easily set-up a short outbound campaign. It's great for people that don't want to spend a lot of time to set up such campaigns.

Scenarios where Yesware is less suited: for hard-core outbound prospecting teams - SDRs who have to work through hundreds of leads a month might prefer some more 'advanced' solutions with more options/bells and whistles.