Item: Zapier
Rating: 8
Author: Brad Meinen

Use Cases and Deployment Scope

It was being used in 2 to 3 of our departments to connect our marketing automation system to our CRM. We had also previously used it to connect our scheduling system, GoToMeeting, and our CRM together. We have since changed our base software by adding more integrations so we haven't needed to rely on Zapier as much.

Pros and Cons

Did almost everything we needed it to do to move information and data points back and forth between our software.
Pretty reliable in triggering the automation we needed to run.
Good about communication on failed Zaps and subscription limits.

I know this is more on the companies that integrate with Zapier, but some of their integrations have limitations on what can trigger or what can be triggered through the software.

Return on Investment

It jump-started our marketing automation and CRM integration to really benefit the Sales team. I would say it definitely had a positive ROI in our case.
It got expensive as we added multiple business units, multiple CRM's and Multiple MA accounts, but overall I think it was worth it.

Alternatives Considered

PieSync

Zapier is much more versatile as it allows you to have a lot more triggers, whereas PieSync, in our use, only allows you to sync contacts back and forth between software.

Other Software Used

PieSync

Likelihood to Recommend

Some software is really good about building out their integration with Zapier. Be sure to check specifically the software you are looking to integrate through Zapier and make sure the triggers you want, and the actions you want to take, are supported through Zapier. Also make sure you will not hit your limits, and check the cost beforehand for how many calls you think your software will make.

Pretty versatile software and affordable for smaller companies.

Overall Satisfaction with Zapier