Zoho Campaigns is a Winner
Matthew Christensen | TrustRadius Reviewer
June 24, 2020

Zoho Campaigns is a Winner

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Zoho Campaigns

We use Zoho Campaigns to target customer segments from our Zoho CRM system. We use it across our Org, but all is handled from our marketing department. The main problem we wanted to address was easy access to marketing campaigns and Zoho does this well. As customers are entered into Zoho CRM, those accounts are automatically moved to Zoho Campaigns and from there we can target individual market segments. What is nice is that we give live tracking of opening rates, click through rates and Google Analytic integrations as well. There are many more features like integrationg with Social Platforms and many other advances features but we have not used those yet.
  • Automatic Data Sync between CRM.
  • Live tracking of all user data including opening, click through and bounce rates.
  • Very nice campaign management and list management.
  • Mostly around ease of learning but it wasn't too hard.
  • Requires Zoho to approve all emails which can be a nuisance.
  • Seeing real results and tying those emails/accounts into sales has proved our marketing value.
  • Data analysis alone was worth it as we have been able to scrub old emails out as we see live bounce rates.
The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Zoho Campaigns works very well, but honestly is quite handy if you already use Zoho CRM as it fully integrates and makes lists and contacts automatic.

I feel it would still work very well if you didn't use Zoho CRM but everything would need to be imported manually (which is still very easy).

Zoho Campaigns Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10