A boon for any small business
January 28, 2016

A boon for any small business

Anshuk Aggarwal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Zoho Reports

My organization uses Zoho Reports for tracking paid marketing campaigns across Google, Facebook and real-time bidding platforms. We track metrics like CPM, CPC, CTR etc., across all ad campaigns across multiple platforms for all our clients. Zoho Reports is an excellent tool for tracking and optimizing campaigns. I especially like the capability to write MySQL codes which enables us to implement custom optimizaton logics. In addition, the automated mailers let us send weekly reports to all our clients in an automated fashion. This has made things very easy for us and I would recommend it to any mid-size company which deals with data
  • Ability to write MySQL codes including Inner and Left joins has helped immensely in putting together data from disparate sources.
  • Ability to send automated mailers has helped in sending weekly reports to clients without any manual intervention.
  • Ability to sync data automatically from MySQL tables has helped in moving data seamlessly into Zoho Reports.
  • Should improve the visual aspects of charts and tables. For some of our clients we had to consider other visualization tools for generating good looking reports.
  • Should enable multi level SQL codes on over another. Currently it lets only 3 Select statements one inside other.
  • Should make it more fast, some of the reports and tables take time to load.
The single reason I chose Zoho reports over other such platforms is the fact it is well integrated with other Zoho products like Creator, CRM which we use as well. In addition, it is very easy to sync with MySQL tables and offers MySQL coding.
We sync multiple tables from MySQL to Zoho reports. These tables include data from Google Ad Words, Facebook and other DSPs. Sync with MySQL is seamless and has significantly reduced our effort.
On a daily level data from Zoho reports is mailed to the entire team. This helps us have a bird's eye view of the previous day's performance and helps the entire team.
Zoho Reports is well suited for small to mid size companies dealing with data and that want to get up and running with reporting quickly. It does not make sense to spend time developing in house solutions for dashboards

Zoho Analytics Feature Ratings

Pixel Perfect reports
Customizable dashboards
Drill-down analysis
Formatting capabilities
Report sharing and collaboration
Publish to Web
Publish to PDF
Report Delivery Scheduling
Multi-User Support (named login)
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile