Let ZoomInfo zoom your business to the next level!
February 06, 2017

Let ZoomInfo zoom your business to the next level!

Robert Belton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Zoominfo is being used by our business development and research teams to gain business intelligence and contact information directly for a prospect. We use it to cut down the time it takes to dig for this research organically, or call organizations directly and probe for this information. Often times, you'll be faced with the fact that a gatekeeper won't connect you to a decision maker within the organization you're prospecting without a direct name or per their own guidelines, but Zoominfo provides what I have found to be the most accurate and largest list of direct lines and emails for your targets! This makes our resources way more effective and efficient, and saves us time (which is money!) in between developing prospect lists.
  • Data Integrity - their contact information is usually VERY accurate, especially the direct lines of executive and c level suites.
  • Customer service - they are always pleasant and efficient when dealing with any questions or issues you may encounter, and have very fast turnaround times on resolutions.
  • Multiple price points - their package choices allow you to enter as a customer at a price point based on your anticipated monthly usage of the software. This is nice for justifying their software as a supplementary tool for gaining direct lines of management , and not break the bank for doing so.
  • Sometimes you will see "direct line available" and you will use a credit to unlock it, and it ends up being the same main line you could have simply searched for on any search engine. That can be frustrating, but usually you can email support and let them know and they'll credit you back (even though that can be a little annoying if it happens a lot).
  • Increased efficiency for resources - drastically cut down the time spent researching or calling for contact information
  • Faster lead conversion - aided us in reaching decision makers fast, and cut out the typical middlemen needed to relay messages to them.
Zoominfo had the most comprehensive database of direct lines available, where the competition rarely had more than email available attached to the main line for a specific company. In their software, you also find great background information on companies you are prospecting to including recent publications or online news about them, allowing you to have a greater understanding of their organization and identify areas where you can be a value added partner or solutions provider rather than just a company selling them something.
We use reports within zoominfo to generate call lists, basically a compilation of the data gathered to make calling more efficient and easier for our inside sales and business development resources. They are pretty primitive in nature and sometimes redundant when they are appending the same info into our CRM to track activity there, but some prefer it and think it's a little more sleep appearance wise so we dont judge! I'm sure there are features in their reports we miss out on not utilizing, but we're pretty happy with the reporting by the other providers and our crm that we use.
The data integrity of direct lines ranging from entry level employees to c-level suite and ownership is amazing, and far more comprehensive than any other provider we've seen in this industry. We have been able to have many good conversations with decision makers and develop substantial business reaching these contacts when we wouldn't have likely had that opportunity leaving a voicemail or being stopped by a gatekeeper who isn't willing to connect you / deliver a message when they say they would.

ZoomInfo SalesOS Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
8
Ideal customer targeting
9
Load time/data access
9
Contact information
10
Company information
10
Industry information
10
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
8
Company/business profiles
9
Alerts and reminders
9
Data hygiene
9
Automatic data refresh
9
Tags
10
Filters and segmentation
10
Sales email templates
Not Rated
Append emails to records
Not Rated