Ok for a certain sized company

As a BDR Manager, I view ZoomInfo Sales as a solid tool for prospecting, but it’s not without limitations. The database is extensive and often helps my team uncover contacts we wouldn’t otherwise find, especially in niche industries or fast-growing companies. The integration with CRM tools and workflows is also convenient for scaling outreach efforts.

That said, data accuracy can be hit or miss. We still spend time verifying contact info and updating bounced emails. Support and onboarding have been decent, but not overly proactive.

Impact of ZoomInfo’s Data Quality, Intent Data, and AI on My Role:
The data quality is decent—it gives us a strong starting point, though we still need to verify contacts. Intent data has helped us prioritize accounts that are actually in-market, which improves outreach efficiency. The AI features (like suggested leads or automation) are nice to have but not game-changing yet. Overall, these tools support effectiveness, but we still rely on manual judgment and other platforms to fill the gaps.