Item: ZoomInfo Sales
Rating: 10
Author: Verified User

Overall Satisfaction with ZoomInfo Sales

Usability

ZoomInfo Sales is intuitive, smart, easy to navigate, streamline prospecting with powerful filters, provides accurate data and smooth integration with our CRM making it a go to daily sales driver.

Use Cases and Deployment Scope

ZoomInfo Sales is my daily driver to streamline our lead generation and prospecting efforts. It has been very helpful in identifying and connecting with key decision makers across various verticals, ensuring we target the right accounts with relevant messaging. ZoomInfo Sales addresses the inefficiency and inaccuracy of traditional prospecting methods, It provided verified contact and company data, helping our team prioritize high potential leads and accelerate outreach. We use cases includes: sourcing new leads enriching CRM data and triggering automated workflow based on Intent, WebSights and Organizational changes. More than basic we also use Scoops and Intent data to stay updated about companies showing buying signals or changes like leadership shifts or financial rounds allowing us to tailor our outreach and improvise conversation rates.ZoomInfo Sales is a critical tool in driving our pipeline growth and improving go to market efficiency, enabling us to work smarter by focusing on the most relevant and timely opportunities.

Pros and Cons

Pros

Updated and accurate company and contact info
Organization and hierarchy chart
Intent and Websights data
integration with our CRM
very defined advanced search options

Cons

List management can be improvised by being more institutive
delayed or limited updates on organizational changes
Data gaps in niche markets and region - can help while targeting particular demography or business off Metro areas
There are duplicate or overlapping contacts that are not synced upon updates.

Return on Investment

ZoomInfo Sales has always helped in identifying in-market buyers faster, by speeding up our sales cycle
Higher conversation and close rate with improved targeting leads
Reduced time in research with verified enriched data
Smarter alignment and account segmentation

Efficiencies Gained

ZoomInfo Sales' data quality, intent data and AI has improved my efficiency by making me more sales disciplined, target the right contact / accounts faster with best research tools and prioritize high-potential leads for a quick conversation and closing.

Alternatives Considered

LinkedIn Sales Navigator and UpLead

I prefer ZoomInfo Sales over sales NAVIGATOR and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Other Software Used

Salesforce CRM Analytics, Salesloft, Drift, CoStar Real Estate Manager, Salesforce Spiff

Likelihood to Recommend

ZoomInfo Sales is well suited Scenario: While targeting Mid-Market or Enterprise accounts In North America - When we have a specific vertical or SaaS company we are goin after ZoomInfo Sales is the go to. We can find verified contacts, company info, org charts, intent data if there are researching network partners and created a list in no time and. This enables hypertargeted outreach to the right stakeholders. Scenarios less appropriate- When targeting niche and international market, small businesses off metro area and rural business.

ZoomInfo Sales Feature Ratings

Using ZoomInfo Sales

Users and Roles

Over 250 users across multiple team use ZoomInfo at Zayo, including Sales, Marketing, Sales enablement and Revenue Operations for prospecting, vertical planning, Campaigns, market segmentation, training supporting data, CRM enrichment and sales optimization.

Support Headcount Required

I'm not too sure about a dedicated ZoomInfo Sale Support personnel in-house. But I get all the help and training when needed.

Business Processes Supported

Lead Generation and Prospecting
In-depth Contact/Company Research
Vertical/Territory Planning
Campaign and list building
CRM Data Updates and Enrichment
Intent/WebSight Data Targeting and Projection

Innovative Uses

BDR and SDR Training and Onboarding acceleration
Geography based expansion - tying to penetrate into unpenetrated market.
Event and Webinar based targeting activities.
Strategic Account Planning and Mapping
Scoop for Competition change Analysis.

Future Planned Uses

International market entry and expansion plans
Predictive Lead Sourcing Models
Channel Partner Targeting.

Likelihood to Renew

ZoomInfo is a must have for any sale professional! It powers our sales team for prospecting, buyer analysis, intensive contact/company research and keeps our pipeline exceptional.

Evaluating ZoomInfo Sales and Competitors

Products Replaced

Not Sure

Key Differentiators

I wasn't involved in the purchase decision process.

Evaluation Lessons Learned

Now and later, in my sales professional career, I will always lean on to ZoomInfo and make it my first choice of sales tool.

ZoomInfo Sales Implementation

Implementation Rating

I wasn't involved in the implementation process.

Implementation Details / Implementation Partner

Don't know

Implementation Issues

I'm not too sure

ZoomInfo Sales Training

Training Types Used

Online Training
No Training

In-Person Training

Online Training

It was simple, straight forward and easy to adopt

Ease of ZoomInfo Sales Training

Yes, the ZoomInfo very to learn and navigate, Its like the Google of B2B directory!

Configuring ZoomInfo Sales

Product Configurability

It seems to be just right and does the best job

Configuration Lessons

-A bit more simplified search engine with saved search and tags.
-Automated alerts.

Additional Customization Considerations

I'm not too sure

ZoomInfo Sales Support

Support Rating

I have directly not contacted ZoomInfo Sales support, But when asked around within my organization, I get everything answered or resolved swiftly. I'm sure the support team is doing thier best!

ZoomInfo Sales Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Premium Support

I am not involved in the purchase decision process.

Exceptional Examples of ZoomInfo Sales Support

As mentioned earlier. I haven't reached out to ZoomInfo Sales support directly. If my organization has, I'm sure they would have received the best impressive support!