Trade Promotion Management Software

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Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across…

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Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG), from the company of the same name in San Francisco. From campaign creation to deductions management and promotion measurement, the solution is designed to help brands…

Relex Solutions

Relex Solutions offers retail optimization and demand forecasting capabilities, including inventory optimization, promotion management, replenishment, assortment management, and space & planogram optimization.

Blue Yonder Luminate Commerce

Blue Yonder headquartered in Scottsdale (formerly JDA Software Group) states that Luminate Commerce delivers responsive, integrated business planning and operations powered by artificial intelligence/machine learning insights and forecasting models. With real-time data and AI/ML…

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GreatVines is a Sales Execution Platform for beverage suppliers, distributors, and promotional agencies. Powered by Salesforce, the GreatVines suite of mobile tools helps users to manage 3-tier account relationships, plan appropriate sales activities, create smarter goals for growth,…

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LexiaStudio Trade Promotion Management (TPM) module is designed for companies operating within the consumer goods sales cycle. With its highly configurable approval flows, the TPM operating system supports annual planning, accounting, & budgeting of prices, trade terms and promotions.…

Exceedra by Telus

Exceedra by Telus (replacing "ignite" from the former company AFS Technologies which was acquired by Telus) is a global provider of software solutions purpose-built for consumer goods companies and distributors.

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Formulate is a promotions optimisation tool that helps major retailers run more effective campaigns, save money, and reduce waste. Formulate enables retailers to: Forecast the P&L of their entire promotion planGet accurate promotion volume pre-orders.Enhance planned promotions.…

Algonomy Merchandising and Supplier Collaboration

Algonomy offers Algorithmic Merchandising and Supplier Collaboration Management to connect the dots between customers, suppliers, and products for increased profitability and control.

Impact Analytics PromoSmart

PromoSmart, from Impact Analytics headquartered in Linthicum, enables users to measure and plan promotions that align with business objectives to using with an ensemble of ML models.

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Located in Copenhagen, Effectmakers offers Trade Promotion Management and Customer Business Planning-solutions for optimizing profitable customer growth for consumer goods suppliers.

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HIVERY, or Red Analytics Pty Ltd in Surry Hills, applies artificial intelligence, operations research (or "applied mathematics") and design, specializing in the areas of vending, trade promotion and category management. The platform provides trade promotion optimizations, and…

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AGENA3000 in Cholet offers A3 TPM, a trade promotion management software solution that enables users to manage commercial agreements and track rear-margins.

River Logic
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River Logic in Dallas provides a prescriptive analytics software solution that creates a digital twin of a business, including all financial complexities, constraints, and KPIs that enables users to run unlimited scenarios to balance complex trade-offs and maximize the value of decisions.…

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Flintfox develops Trade Revenue Management (TRM) software that integrates with the user's ERP and handles pricing and promotions with machine learning.

Cognizant C-smart Analytics

C-smart Analytics is a trade promotions management software solution, from Cognizant.

Acumen Invest
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Acumen Invest is a TPM/TPO web applicationfrom Acumen Commercial Insights in London, that helps users see how promotions have performed in the past, and forecast how new promotions will pan out in the future. It integrates ERP and external scan data giving users visibility of what’…

Revionics, from Aptos

Revionics is a SaaS solution for pricing, promotion, space and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Revionics was acquired by Aptos…

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A quick and automated analysis of promotional effectiveness Promo2Go calculates and visualizes promotional effectiveness. The automated evaluation of all promotions replaces manual work and the resulting insights are made available by storylines. The insights displayed on the dashboard…

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Growing brands requires accurate planning. PlanCaster combines ex-factory, market research and other external data to create demand forecasts. Trade promotion and marketing planning processes are embedded. Different (budget) scenarios can be created and compared. And after execution,…

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QuartzSales is a Retail Execution platform designed to improve sales teams' communication and management, obtain detailed insights about the POS (360° view), and centralize relevant information for a strategic vision at all times.

Si-DAX for CPG

Learn More About Trade Promotion Management Software

What is Trade Promotion Management (TPM) Software?

Trade promotion management (TPM) software helps retailers and manufactures plan, execute, analyze, and report on trade promotion campaigns. These trade promotion efforts (such as discounts, coupons, and other incentives) help organizations build and maintain market share, usually within consumer goods markets. TPM software encompasses elements of budget management and planning, supply and demand planning, trade promotion optimization, and analytics & reporting.

In rapidly changing consumer environments, leveraging up-to-date data and analysis is key to maximizing the impact of trade promotion campaigns. With this focus in mind, some products emphasize their trade optimization capabilities. While many vendors use TPM and TPO interchangeably, TPO can signal a greater focus on the analytics capabilities and data-driven decision-making, vs the more direct or logistical trade promotion tools traditionally used in TPM.

Trade promotion management software helps organizations and internal decision-makers plan and scale trade promotion campaigns using current data and actionable insights. With more informed decision-making, organizations can improve their overall ROI from trade promotion efforts. TPM software also offers improvements in process and planning efficiency. This can reduce time spent on menial functions and improve time to execution.

TPM software is usually used by finance, sales, or operations staff, or others directly involved with demand planning and forecasting. Overall, it is most heavily used by retail organizations, although there may be other edge cases. Many TPM products are implemented as standalone systems, with some larger financial systems offering TPM capabilities. Standalone TPM software can be expected to integrate with other systems, such as retail management tools, supply chain management systems, and logistics software.

Trade Promotion Management Software Comparison

When comparing trade promotion management products, consider these factors:

  • Campaign Scalability: Will the business need to manage a growing number of trade promotion campaigns over time? If so, how well will each product handle that scaling? Consider factors like the ease of managing multiple campaigns from a central dashboard, adjustable drill-downs and campaign granularity, and any pricing considerations.

  • Data Management: How well does each platform intake and handle relevant trade promotion data? Is data updated in real time? Are there automated dataflows from other systems into TPM software for rapid analytics?

  • Data Visualization: How effective and easy is the reporting within the TPM platform? Can TPM KPIs, goals, progress, and other data be easily visualized for executive review and analysis?

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Pricing Information

Pricing will vary by whether a given product is a standalone TPM software or part of a larger financial planning or sales planning platform. Pricing can range in the hundreds of dollars a month, but specific pricing details usually need to be sourced by quote from the vendors.

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Frequently Asked Questions

What is trade promotion optimization?

Trade promotion optimization may be used interchangeably with TPM, but can also refer to a greater emphasis on analytics and customization around trade promotion campaigns, vs. more direct management functions.

Who uses trade promotion management software?

TPM software is most heavily used by sales, finance, and operations specialists in the retail and manufacturing industries.

What’s the difference between trade and consumer promotion?

Technically-speaking Trade promotion targets retailer organizations (B2B), while consumer promotion targets end-consumers (B2C). However, some TPM software may cover both use cases.

What are the benefits of trade promotion management software?

TPM software improves trade promotion ROI and internal planning and management efficiency.