Trade Promotion Management Software

Trade Promotion Management Software Overview

Trade promotion management (TPM) software helps retailers and manufactures plan, execute, analyze, and report on trade promotion campaigns. These trade promotion efforts (such as discounts, coupons, and other incentives) help organizations build and maintain market share, usually within consumer goods markets. TPM software encompasses elements of budget management and planning, supply and demand planning, trade promotion optimization, and analytics & reporting.


In rapidly changing consumer environments, leveraging up-to-date data and analysis is key to maximizing the impact of trade promotion campaigns. With this focus in mind, some products emphasize their trade optimization capabilities. While many vendors use TPM and TPO interchangeably, TPO can signal a greater focus on the analytics capabilities and data-driven decision-making, vs the more direct or logistical trade promotion tools traditionally used in TPM.


Trade promotion management software helps organizations and internal decision-makers plan and scale trade promotion campaigns using current data and actionable insights. With more informed decision-making, organizations can improve their overall ROI from trade promotion efforts. TPM software also offers improvements in process and planning efficiency. This can reduce time spent on menial functions and improve time to execution.



TPM software is usually used by finance, sales, or operations staff, or others directly involved with demand planning and forecasting. Overall, it is most heavily used by retail organizations, although there may be other edge cases. Many TPM products are implemented as standalone systems, with some larger financial systems offering TPM capabilities. Standalone TPM software can be expected to integrate with other systems, such as retail management tools, supply chain management systems, and logistics software.


Top Rated Trade Promotion Management Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Trade Promotion Management Products

(1-25 of 38) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Anaplan

Anaplan

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Anaplan (NYSE: PLAN) offers a transformative way to see, plan, and run a business. Using its proprietary Hyperblock™ technology, Anaplan lets users contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Because connecting strategy and plans…

Key Features

  • Forecasting (200)
    93%
    9.3
  • Scenario modeling (201)
    91%
    9.1
  • Management reporting (199)
    78%
    7.8
Relex Solutions

Relex Solutions offers retail optimization and demand forecasting capabilities, including inventory optimization, promotion management, replenishment, assortment management, and space & planogram optimization.

Blue Yonder Luminate Commerce (formerly JDA Commerce Suite)

Blue Yonder headquartered in Scottsdale (formerly JDA Software Group) states that Luminate Commerce delivers responsive, integrated business planning and operations powered by artificial intelligence/machine learning insights and forecasting models. With real-time data and AI/ML…

Vistex Go-to-Market Suite (GTMS)

Vistex headquartered in Hoffman Estates offers the Go-to-Market Suite (GTMS), a platform for program management and marketing encompassing channel marketing, vendor funding, price management, as well as rights and royalties management to copyrighted materials.

Revionics, from Aptos

Revionics is a SaaS solution for pricing, promotion, space and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Revionics was acquired by Aptos…

Wipro Promax

Wipro’s Promax suite of solutions for Trade Promotion Management and Optimization (TPM, TPO, or TPx) has evolved from collaboration with global consumer goods (CG) manufacturers and retailers.

Formulate

Formulate is a promotions optimisation tool that helps major retailers run more effective campaigns, save money, and reduce waste. Formulate enables retailers to: Forecast the P&L of their entire promotion planGet accurate promotion volume pre-orders.Enhance planned promotions.…

Algonomy Merchandising and Supplier Collaboration

Algonomy offers Algorithmic Merchandising and Supplier Collaboration Management to connect the dots between customers, suppliers, and products for increased profitability and control.

Leafio

LEAFIO creates software for retail supply-chain processes automation and optimization. They serve 150+ retail companies in over 15 countries, to help them gain a competitive edge in the market, increase resistance to disruption and generate more revenue with a higher margin. LEAFIO'…

Blacksmith TPM (GoSimple)

Blacksmith TPM (formerly GoSimple) is a trade promotion management system supporting retail promotions, from Blacksmith Applications in Lawrence. The platform is available in an Essential and an Enterprise edition.

Kantar Sales Performance Platform

The Kantar Sales Performance Platform enables the automation of key commercial processes through end-to-end dedicated solutions. The solution includes Trade Promotion Management & Optimisation capabilities designed to increase revenues and margins through an integrated sales planning…

Flintfox

Flintfox develops Trade Revenue Management (TRM) software that integrates with the user's ERP and handles pricing and promotions with machine learning.

HIVERY

HIVERY, or Red Analytics Pty Ltd in Surry Hills, applies artificial intelligence, operations research (or "applied mathematics") and design, specializing in the areas of vending, trade promotion and category management. The platform provides trade promotion optimizations, and…

Accuris

Accuris is a promotion and revenue software technology for managing pricing and promotions. Accuris gives users a granular, product/week/store results, dissecting each promotion, each price or assortment change, and each sale into its specific revenue sources: cannibalisation,…

FuturMaster Advanced Promotion Management

FuturMaster Advanced Promotion Management is a software solution from the company of the same name in Boulogne, designed to improvesthe efficiency of promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance.…

Effectmakers

Located in Copenhagen, Effectmakers offers Trade Promotion Management and Customer Business Planning-solutions for optimizing profitable customer growth for consumer goods suppliers.

A3 TPM

AGENA3000 in Cholet offers A3 TPM, a trade promotion management software solution that enables users to manage commercial agreements and track rear-margins.

Cresicor

Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG), from the company of the same name in San Francisco. From campaign creation to deductions management and promotion measurement, the solution is designed to help brands…

Visualfabriq Trade Promotion Master

Trade Promotion Master, a product from Visualfabriq in Maarssen, is designed to give users the opportunity to run different what-if scenarios, and see the full financial and volume results.

Acumen Invest

Acumen Invest is a TPM/TPO web applicationfrom Acumen Commercial Insights in London, that helps users see how promotions have performed in the past, and forecast how new promotions will pan out in the future. It integrates ERP and external scan data giving users visibility of what’…

Impact Analytics PromoSmart

PromoSmart, from Impact Analytics headquartered in Linthicum, enables users to measure and plan promotions that align with business objectives to using with an ensemble of ML models.

Eversight

Eversight is the eponymous Software Suite from the company in Palo Alto , designed to unlock continuous revenue optimization for Revenue Management, Trade Marketing, Sales, Pricing and Merchant teams.

Cognizant C-smart Analytics

C-smart Analytics is a trade promotions management software solution, from Cognizant.

UpClear BluePlanner

UpClear headquartered in New York provides Revenue Management software for Consumer Goods manufacturers. Sales Planning, Trade Promotion Management (TPM), Analytics, and Optimization. BluePlanner is a modular cloud-based solution, supporting the promotion life cycle and each of UpClear’…

Flamingo TPM

Adesso Solutions in Rolling Meadows is a provider of Trade Promotion Effectiveness (TPE) for small and medium-sized Consumer Packaged Goods manufacturers. Adesso solutions include the Trade Promotion Management (TPM) system, Flamingo TPM, along with consultative trade effectiveness…

Learn More About Trade Promotion Management Software

What is Trade Promotion Management (TPM) Software?

Trade promotion management (TPM) software helps retailers and manufactures plan, execute, analyze, and report on trade promotion campaigns. These trade promotion efforts (such as discounts, coupons, and other incentives) help organizations build and maintain market share, usually within consumer goods markets. TPM software encompasses elements of budget management and planning, supply and demand planning, trade promotion optimization, and analytics & reporting.


In rapidly changing consumer environments, leveraging up-to-date data and analysis is key to maximizing the impact of trade promotion campaigns. With this focus in mind, some products emphasize their trade optimization capabilities. While many vendors use TPM and TPO interchangeably, TPO can signal a greater focus on the analytics capabilities and data-driven decision-making, vs the more direct or logistical trade promotion tools traditionally used in TPM.


Trade promotion management software helps organizations and internal decision-makers plan and scale trade promotion campaigns using current data and actionable insights. With more informed decision-making, organizations can improve their overall ROI from trade promotion efforts. TPM software also offers improvements in process and planning efficiency. This can reduce time spent on menial functions and improve time to execution.



TPM software is usually used by finance, sales, or operations staff, or others directly involved with demand planning and forecasting. Overall, it is most heavily used by retail organizations, although there may be other edge cases. Many TPM products are implemented as standalone systems, with some larger financial systems offering TPM capabilities. Standalone TPM software can be expected to integrate with other systems, such as retail management tools, supply chain management systems, and logistics software.


Trade Promotion Management Software Comparison

When comparing trade promotion management products, consider these factors:


  • Campaign Scalability: Will the business need to manage a growing number of trade promotion campaigns over time? If so, how well will each product handle that scaling? Consider factors like the ease of managing multiple campaigns from a central dashboard, adjustable drill-downs and campaign granularity, and any pricing considerations.

  • Data Management: How well does each platform intake and handle relevant trade promotion data? Is data updated in real time? Are there automated dataflows from other systems into TPM software for rapid analytics?

  • Data Visualization: How effective and easy is the reporting within the TPM platform? Can TPM KPIs, goals, progress, and other data be easily visualized for executive review and analysis?


Start a trade promotion management software comparison here


Pricing Information

Pricing will vary by whether a given product is a standalone TPM software or part of a larger financial planning or sales planning platform. Pricing can range in the hundreds of dollars a month, but specific pricing details usually need to be sourced by quote from the vendors.

Related Categories

Frequently Asked Questions

What is trade promotion optimization?

Trade promotion optimization may be used interchangeably with TPM, but can also refer to a greater emphasis on analytics and customization around trade promotion campaigns, vs. more direct management functions.

Who uses trade promotion management software?

TPM software is most heavily used by sales, finance, and operations specialists in the retail and manufacturing industries.

What’s the difference between trade and consumer promotion?

Technically-speaking Trade promotion targets retailer organizations (B2B), while consumer promotion targets end-consumers (B2C). However, some TPM software may cover both use cases.

What are the benefits of trade promotion management software?

TPM software improves trade promotion ROI and internal planning and management efficiency.