12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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Drupal
Score 7.0 out of 10
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Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.
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Scrile Connect
Score 9.4 out of 10
Mid-Size Companies (51-1,000 employees)
Scrile Connect - a white-label solution to create one’s own community platform for monetization of private content. It is a SaaS solution that has built-in features for a paid subscription platform for content creators and their managers. It boasts an easy-to-use admin dashboard that lets teams edit and customize the home page, manage creators and members, set payout commissions and control all aspects of the platform. Operators can select a personalized…
$500
per month
Pricing
12mass
Drupal
Scrile Connect
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12mass
Drupal
Scrile Connect
Free Trial
Yes
No
Yes
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
12mass
Drupal
Scrile Connect
Features
12mass
Drupal
Scrile Connect
Security
Comparison of Security features of Product A and Product B
12mass
-
Ratings
Drupal
8.1
74 Ratings
1% below category average
Scrile Connect
-
Ratings
Role-based user permissions
00 Ratings
8.174 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
12mass
-
Ratings
Drupal
7.7
69 Ratings
1% below category average
Scrile Connect
-
Ratings
API
00 Ratings
7.264 Ratings
00 Ratings
Internationalization / multi-language
00 Ratings
8.160 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
12mass
-
Ratings
Drupal
6.5
78 Ratings
18% below category average
Scrile Connect
-
Ratings
WYSIWYG editor
00 Ratings
6.271 Ratings
00 Ratings
Code quality / cleanliness
00 Ratings
8.175 Ratings
00 Ratings
Admin section
00 Ratings
6.878 Ratings
00 Ratings
Page templates
00 Ratings
5.577 Ratings
00 Ratings
Library of website themes
00 Ratings
5.568 Ratings
00 Ratings
Mobile optimization / responsive design
00 Ratings
6.572 Ratings
00 Ratings
Publishing workflow
00 Ratings
6.776 Ratings
00 Ratings
Form generator
00 Ratings
6.472 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
12mass
-
Ratings
Drupal
6.5
77 Ratings
14% below category average
Scrile Connect
-
Ratings
Content taxonomy
00 Ratings
6.971 Ratings
00 Ratings
SEO support
00 Ratings
6.272 Ratings
00 Ratings
Bulk management
00 Ratings
6.367 Ratings
00 Ratings
Availability / breadth of extensions
00 Ratings
6.570 Ratings
00 Ratings
Community / comment management
00 Ratings
6.669 Ratings
00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Drupal
-
Ratings
Scrile Connect
10.0
1 Ratings
27% above category average
Broad channel coverage
00 Ratings
00 Ratings
10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Drupal
-
Ratings
Scrile Connect
7.2
4 Ratings
11% below category average
Content planning and scheduling
00 Ratings
00 Ratings
9.33 Ratings
Audience targeting
00 Ratings
00 Ratings
2.52 Ratings
Workflow management
00 Ratings
00 Ratings
10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Drupal
-
Ratings
Scrile Connect
1.2
2 Ratings
148% below category average
Bulk actions
00 Ratings
00 Ratings
1.22 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Drupal
-
Ratings
Scrile Connect
9.0
1 Ratings
16% above category average
Lead generation
00 Ratings
00 Ratings
8.01 Ratings
Paid media management
00 Ratings
00 Ratings
10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Drupal
-
Ratings
Scrile Connect
7.7
2 Ratings
0% below category average
Campaign success analytics
00 Ratings
00 Ratings
3.22 Ratings
Real-time tracking
00 Ratings
00 Ratings
10.01 Ratings
Competitor analysis
00 Ratings
00 Ratings
10.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
Scrile Connect is a great tool to set up membership websites with little no experience, time and money. As you nurture and grow your website you might need to invest more money into developing and implementing features with the Scrile Connect team. Scrile Connect is well suited to budget projects where you need a tailored solution for an affordable price. If you get serious, you can certainly consider their enterprise plan which gives you full access to the offering.
The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.
This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.