What users are saying about
14 Ratings
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Top Rated
2387 Ratings
14 Ratings
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Score 9.3 out of 100

Mailchimp

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Top Rated
2387 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Reporting & Analytics, Platform & Infrastructure
  • Mailchimp ranks higher in 1 feature set: Campaign Management
  • 360 Campaigner and Mailchimp are tied in 1 feature set: Social Media Marketing

Email & Online Marketing

9.6

360 Campaigner

96%
8.1

Mailchimp

81%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.2
82%
385 Ratings

Dynamic content

9.0
90%
1 Rating
7.8
78%
370 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.0
80%
357 Ratings

Landing pages

10.0
100%
1 Rating
7.8
78%
285 Ratings

A/B testing

9.0
90%
1 Rating
8.1
81%
317 Ratings

Mobile optimization

10.0
100%
1 Rating
8.2
82%
382 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.5
85%
621 Ratings

List management

9.0
90%
1 Rating
8.1
81%
404 Ratings

Triggered drip sequences

10.0
100%
1 Rating
7.8
78%
283 Ratings

Lead Management

9.8

360 Campaigner

98%
9.1

Mailchimp

91%
360 Campaigner ranks higher in 3/4 features

Lead nurturing

10.0
100%
1 Rating
6.2
62%
2 Ratings

Lead scoring and grading

10.0
100%
1 Rating
10.0
100%
1 Rating

Data quality management

10.0
100%
1 Rating
10.0
100%
1 Rating

Automated sales alerts and tasks

9.0
90%
1 Rating
10.0
100%
1 Rating

Campaign Management

9.5

360 Campaigner

95%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
10.0
100%
1 Rating

Event/webinar marketing

10.0
100%
1 Rating
10.0
100%
1 Rating

Social Media Marketing

10.0

360 Campaigner

100%
10.0

Mailchimp

100%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
10.0
100%
2 Ratings

Social profile integration

10.0
100%
1 Rating
10.0
100%
1 Rating

Reporting & Analytics

9.3

360 Campaigner

93%
7.6

Mailchimp

76%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
7.6
76%
62 Ratings

Standard reports

10.0
100%
1 Rating
8.1
81%
399 Ratings

Custom reports

9.0
90%
1 Rating
7.2
72%
40 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.1

Mailchimp

81%
360 Campaigner ranks higher in 5/6 features

API

9.0
90%
1 Rating
8.7
87%
2 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
10.0
100%
1 Rating

Customizability

10.0
100%
1 Rating
5.6
56%
2 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
8.1
81%
2 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.1
81%
2 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.2

Mailchimp

82%
437 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.3

Mailchimp

83%
49 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.4

Mailchimp

84%
326 Ratings

Availability

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
16 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

360 Campaigner

N/A
0 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Mailchimp

I have already recommended Mailchimp multiple times to clients and friends because of its ease of use and great feature set, especially considering the reasonable price. There are also some nice integrations to make things work seamlessly between other products and online services. Mailchimp has become my 'go-to' email marketing system.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Mailchimp

Starting Price

$10 per month

Editions & Modules

Mailchimp editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Mailchimp

    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Mailchimp

    In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Mailchimp

    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Mailchimp

    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Mailchimp

    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Mailchimp

    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Mailchimp

    Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
    Read full review

    Scalability

    360 Campaigner

    No answers on this topic

    Mailchimp

    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Mailchimp

    • Email marketing for specialized e-commerce applications is a good fit for this application.
    • Provide demographically-based insights and reports to assist you to understand how your customers are responding.
    • We need to overhaul the user interface and rewrite nearly the whole template from scratch.
    Read full review

    Screenshots

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