No Frills Mailchimp Handles the Basics Well
Updated June 26, 2025
No Frills Mailchimp Handles the Basics Well
Score 8 out of 10
Vetted Review
Verified User
Software Version
Legacy Plan
Overall Satisfaction with Intuit Mailchimp
We publish two weekly newsletters that we fulfill through MailChimp. The list management functions work perfectly fine. People are to sign up or change their preferences without issue. We never get non-delivery complaints, and that's a big deal. Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
Pros
- Basic contact management
- Fulfillment
- Basic, one-click poll functions
Cons
- The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
- Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
- I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
- I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
- The basics are so well done that we don't have to worry about deliverability or basic list management & that's a huge plus.
- The tagging feature is also well done & has let us personalize newsletters to different cohorts.
- The image editor and similar functions were abysmal. They're still below par, but they're regularly improving, and the positive trend is good to see.
We don't use either feature although we do have a client who does and it's not a terrible solution. Our impression was that you have to commit to being fully in the Intuit ecosystem to have it work well.
- Sign-up forms
- Campaign templates
- Integrations
- Reporting
The reporting works well out of the box and it becomes noticeable when you use the reporting at competitor sites. The thing that impresses most about MailChimp is that it handles the basics as well or better than anyone now that the signup integrations work well.
There is a lot of upselling going on. It's one of the reasons I want to leave Intuit in general. It may not be as bad as QuickBooks online, but it can definitely interrupt your workflow. Many of the features on this list are part of that process.
There is a lot of upselling going on. It's one of the reasons I want to leave Intuit in general. It may not be as bad as QuickBooks online, but it can definitely interrupt your workflow. Many of the features on this list are part of that process.
I have no use cases where these features improved our efficiency. The in-line text editor was a matter of Intuit playing catchup with regard to usability. None of the others are things we want to use or have consistently used.
Absolutely none. The landing pages and advertising are a function of bundling. They're fine if you have no experience or familiarity or if you prefer to work in the Intuit ecosystem.
My impression of Mailchimp is that it was a solid top-of-market product that kept getting new features bundled into the base and were then used to justify constant price increases.
My impression of Mailchimp is that it was a solid top-of-market product that kept getting new features bundled into the base and were then used to justify constant price increases.
Substack's report is god-awful, Constant Contact does a decent if slightly basic job, and Brevo is overkill for us, but we use it in a variety of ways.
For our purposes, it would be great to combine several features or characteristics from each for my perfect system.
For our purposes, it would be great to combine several features or characteristics from each for my perfect system.
This is what we do, so we've never needed Mailchimp to create landing pages or a website page. I thought that the experiments with reselling advertising were ill-advised in my opinion. I'm not a fan of integrated platforms because my experience with them is that the additional products are merely good enough and that the value comes from convenience, not functionality.
Our small clients who use Mailchimp for basic announcements make use of the "good enough" platform with strong deliverability. One of them imports their new customers from QuickBooks (also owned by Intuit) and that process works very well for them. Another sends out a monthly reminder, and Mailchimp is absolutely perfect for them.
Do you think Intuit Mailchimp delivers good value for the price?
Not sure
Are you happy with Intuit Mailchimp's feature set?
No
Did Intuit Mailchimp live up to sales and marketing promises?
No
Did implementation of Intuit Mailchimp go as expected?
Yes
Would you buy Intuit Mailchimp again?
No
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