Is Mailchimp worth it Yes.

Our organization uses Mailchimp to send email blasts to subscribed customers, informing them of upcoming sales, current sales, and back-in-stock products. We also utilize the SMS feature, sending text messages to subscribed customers, informing them of the same information as above. We believe this is an effective way to capture the customer's attention and inform them of our activities, particularly for customers who are not active on social media.

To my knowledge, we have not utilized Mailchimp's audience management features.

We have not used Mailchimp's AI tools, and I don't think we would, as we like to manually create all our graphics, emails, messaging, and wording in the emails. We use Grammarly to ensure there are no spelling errors.

I have not looked into that, but I do plan on it. I think Mailchimp has helped increase customers being aware we give coupon codes when subscribed and allowing them first access on everything we do. Which could let them get first dibs on released products, use codes, sign up for something, and view recent videos.