6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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Deltek GovWin IQ
Score 9.0 out of 10
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GovWin IQ is available for both the Federal and the State and Local Markets. GovWin IQ serves contractors that are selling to the federal government by providing the earliest awareness of new opportunities, deep planning intelligence, potential teaming partnerships, and the strategic insight that businesses need to get ahead of the competition and win more federal government contracts. GovWin IQ supports vendors involved in state and local government contracting by enabling them to…
I feel like ZoomInfo was a data-first company. Now they're trying to get into the ABM space, whereas 6sense came in as an ABM tool and has just continued improving and adding data capabilities.
Their approach has made a lot more sense. The approach that ZoomInfo has taken—what …
When I was at a company that used Demandbase, a few people used it a little bit. At my company that uses 6Sense, 100+ people know how to use it and they use it daily.
I use both 6Sense and ZoomInfo. Both have their strengths. ZoomInfo is good with list building and contact data. It does not break like 6Sense when the results go beyond a few pages. 6Sense's UI is better, but it lacks the actual list of accounts one would like when building …
We compared other tools, but 6sense worked best for us because it puts intent, buying stage, and account insights in one place. It is easy for Sales and Marketing to use, and it helps us focus on the right accounts. We chose 6sense because it helps us take action faster and …
Both platforms offer very similar products. 6sense seems to be easier to get started, provides strong intent, and has a wider breadth of marketing capabilities. Demand Base appears to be a slightly cheaper option, but it requires a bit more effort to get started. It does have a …
Demandbase had a lot more flexibility in the platform and additional features like people lists, ability to export raw activity data, create custom reports. 6sense has better predictive scoring and more rich insights, however the platform is pretty rigid and requires a lot of …
Bloomberg does a better job with events in my sector. As far as ease of use, customer service I would go to Deltek GovWin IQ every time. I would like to see additional areas added that would increase my usage so I don't need to use multiple tools. Such as contacts and events.
There is really no peer service to Deltek GovWin IQ. TD Synnex offers some similar agency-related reports but, to my knowledge, not the full depth and breadth of services offered by Deltek GovWin IQ.
6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.
I always recommend to my fellow professional Salespeople that they use Deltek GovWin IQ for detailed account information to assist in building a relevant and actionable profile of their accounts. Especially if their customers are larger agencies, Deltek GovWin IQ is a must for saving research time! Tired of scouring through Exhibit 300's and 53's? Deltek GovWin IQ will provide most of the important takeaways on focused IT programs, plans, and budgets in their agency-specific reports. Searching for updates and alerts on solicitation timing? Deltek GovWin IQ provides up-to-date alerts on Federal accounts daily in a concise way.
I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
The training can be quite complex, so it would be nice to have canned presentations that users could refer back to for refreshers on some of the advanced techniques for mining account information or running complex searches.
Some smaller or non-cabinet level accounts have only basic information available so some of those accounts could use a bit more focus.
6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
I feel like ZoomInfo was a data-first company. Now they're trying to get into the ABM space, whereas 6sense came in as an ABM tool and has just continued improving and adding data capabilities. Their approach has made a lot more sense. The approach that ZoomInfo has taken—what they've built as their ABM tool—kind of just seems sloppy and not well thought out. The user experience doesn't seem as great, so it's not as appealing to a marketer trying to utilize ZoomInfo's ABM features. It's just clunky
Bloomberg does a better job with events in my sector. As far as ease of use, customer service I would go to Deltek GovWin IQ every time. I would like to see additional areas added that would increase my usage so I don't need to use multiple tools. Such as contacts and events