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6sense vs. Customerbase.ai / Detective.io (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    6sense

    Score8.4 out of 10
    N/A6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.N/A

    Customerbase.ai / Detective.io (discontinued)

    Score8 out of 10
    N/ADetective (formerly Charlie App) helped salespeople to find prospects, identify their pains, etc. It was acquired by Customerbase.ai, which is now discontinued.N/A
    Pricing
    6senseCustomerbase.ai / Detective.io (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    6senseCustomerbase.ai / Detective.io (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    6senseCustomerbase.ai / Detective.io (discontinued)
    Considered Both Products
    6sense
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    288 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    209 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    289 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    184 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    175 Answers
    No answers on this topic
    Features
    6senseCustomerbase.ai / Detective.io (discontinued)
    Engagement
    Comparison of Engagement features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    7.6
    161 Ratings
    4% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Automated routing and prioritization7.8117 Ratings00 Ratings
    Customer interaction histories7.9127 Ratings00 Ratings
    Syndicated content7.285 Ratings00 Ratings
    Personalization7.4136 Ratings00 Ratings
    Engagement data tracking7.9156 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    7.7
    149 Ratings
    7% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Ad campaign creation7.9143 Ratings00 Ratings
    Display advertising7.9146 Ratings00 Ratings
    Contextual advertising7.6110 Ratings00 Ratings
    Social advertising7.6131 Ratings00 Ratings
    Ad reporting and analytics7.5146 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    8.0
    174 Ratings
    12% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Standard visitor segmentation8.1171 Ratings00 Ratings
    Behavioral visitor segmentation7.8171 Ratings00 Ratings
    ABM sales intelligence8.0161 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    7.9
    182 Ratings
    13% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    3rd party intent signals7.9179 Ratings00 Ratings
    Downstream intent signals7.7171 Ratings00 Ratings
    Account identification8.1176 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    7.6
    166 Ratings
    2% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Automated workflow & orchestration7.6166 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    -
    Ratings
    Customerbase.ai / Detective.io (discontinued)
    3.0
    1 Ratings
    88% below category average
    Load time/data access00 Ratings3.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of 6sense and Customerbase.ai / Detective.io (discontinued)
    Feature
    6sense
    -
    Ratings
    Customerbase.ai / Detective.io (discontinued)
    9.0
    1 Ratings
    15% above category average
    Contact information00 Ratings9.01 Ratings
    Company information00 Ratings9.01 Ratings
    Best Alternatives
    6senseCustomerbase.ai / Detective.io (discontinued)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Folloze
    Score8.1 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    6senseCustomerbase.ai / Detective.io (discontinued)
    Likelihood to Recommend
    8.5
    (279 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (73 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (28 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    6senseCustomerbase.ai / Detective.io (discontinued)
    Likelihood to Recommend
    6sense
    I would recommend 6sense as a 10. I really don't have any major faults with the tool. I can't imagine being a marketer in this day and age and not having a tool like 6sense. If a team doesn't have it, even if you're a small team, I think it can be a game-changer. I would say areas where this product is well-suited are organizations where sales and marketing teams need better alignment. If you have sales teams that need help prioritizing the right accounts—meaning ICP accounts that are showing intent—then 6sense is a tool you should definitely look into. If you have old-school sales teams that are just kind of winging it and picking accounts they feel they should be working without having data behind those decisions, 6sense can help bring much-needed focus and prioritization. Where it may not be the best fit is if you're a very small company and you're not yet at the point of doing account-based marketing. If you're a one-person shop with a single marketer or a single salesperson, you probably don't need ABM yet—you need to grow a little bit first. But that would really be my only callout.
    Incentivized
    Read full review
    Discontinued Products
    If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
    Incentivized
    Read full review
    Pros
    6sense
    • It helps us know which accounts to focus on.
    • Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
    • It shows intent even when no one fills out a form.
    • Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
    • It triggers actions for the team.
    • Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.
    Incentivized
    Read full review
    Discontinued Products
    • They easily connect with my Outlook to sync my upcoming meetings.
    • It provides me with the social profiles of people I am meeting with.
    • It gives me the ability to have all my info about my contact in one place to easily review.
    Incentivized
    Read full review
    Cons
    6sense
    • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
    Incentivized
    Read full review
    Discontinued Products
    • At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
    • The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
    • It takes a lot of time to sync at points, which is frustrating.
    Incentivized
    Read full review
    Likelihood to Renew
    6sense
    I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    6sense
    I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    6sense
    I've never noticed it being down but I rarely log into the web interface
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    6sense
    Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    6sense
    We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    6sense
    It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    6sense
    I wasn't involved but heard it was great
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    6sense
    6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
    Incentivized
    Read full review
    Discontinued Products
    The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
    Incentivized
    Read full review
    Scalability
    6sense
    Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    6sense
    • Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
    Incentivized
    Read full review
    Discontinued Products
    • The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
    • Charlie helps my relationships go deeper than just surface level info.
    • The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
    Incentivized
    Read full review
    ScreenShots

    6sense Screenshots

    Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.