6sense vs. N.Rich

6sense is well suited for B2B sales organizations that need to identify and target decision-makers within a specific company. Its account-based orchestration capabilities and predictive analytics can help sales teams to prioritize leads and tailor their outreach to specific prospects. 6sense is primarily designed for B2B sales and may not be as effective for B2C sales organizations.

Incentivized

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.

Incentivized

• Organizes and prioritizes accounts
• Notifies us when a prospect is actively on our website
• Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest

Incentivized

• Integration with Salesforce.com
• Easy ad setup
• Intuitive dashboards
• Ease of target/segment uploads
• Intent Dashboard is extremely valuable

Incentivized

• 6sense could do better at identifying the operational status of the potential customers.
• 6sense platform could have better training on their help page to help their customers learn.
• 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.

Incentivized

• Would like more flexibility in amount of characters for digital/cross-channel ad copy
• Would like a longer log-in time. I feel I get signed out too quickly.
• System can sometimes be glitchy and dashboards fail to populate

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.

Incentivized

NRich is clearly superior in terms of efficiency and overall customer reach.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• It brings down the acquisition cost by many folds.
• You don't waste time reaching out to absolutely cold connects.
• It is expensive but you should be able to reach you ROI in 6 months to 1 year.
• It also gives some idea on the demographics of companies that need your services and products.

Incentivized

• Huge ROI for campaigns with products attached
• Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
• Allows us to standardize our ABM marketing efforts across multiple campaigns.

Incentivized